SERPs.com is an SEO dashboard that lets users easily identify what's working and what isn't. It lets users do correlation testing by automatically logging their rankings and traffic after any event. All keyword rankings are updated each morning, dashboard access can be sold to clients, dashboards can be branded and all data is kept secure. The API allows SERPs.com subscribers to access historical rankings for their account from both Google and Bing. It uses RESTful calls and responses are formatted in JSON.