SheerID is a service for verifying whether an individual is a member of an institution or organization. The most common case is for student verification and the ability to verify students during e-commerce purchase. The service is meant to replace manual processes like faxing in student ID to prove association, and automate verification during online sales. The API provides developers with programmatic access to the service. It uses RESTful calls and responses are formatted in JSON.
Two Oregon entrepreneurs, Jake Weatherly and David Shear were having trouble expanding on an huge opportunity selling software to college students. Of the 3.2 million youth age 16 to 24 who graduated from high school between January and October 2010, about 2.2 million or 68.1 percent, are enrolled in colleges and universities. To Weatherly and Shear, these 2.2 million students represent not just today’s software users, they represent the market of tomorrow. Talk to the Gillette or Visa about the power of building brand awareness with college students and you’ll understand the untapped buying power within the 2.2 million U.S. college and university students.
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