From their site: Allows users and third-parties to integrate ShotCode technologies on blogs, white-label reseller programs and third-party readers/decoders. ShotCode connects your target audience to your websites in one click by using technology that changes camera mobile phones into personal "barcode" scanners. Install the ShotCode reader on a mobile phone, start the software, aim at a ShotCode and click. That is all it takes to connect your target audience to you.
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