The service provides search engine optimization functions by submitting backlinks to build networks of connections among websites and increase ranking in search results. It leverages a WordPress plugin and related functions for analysis and scheduling of link submission activities. Those same functions are available via a web interface or integration with other applications via API.
API methods support grouping and categorizing links by type and topic for selection and submission via the web service. Methods support profiles describing individual links and groups for access by the system's submission process with begin and end dates and other characteristics controlling their use. An add_link method triggers submission of an individual link via the service.