[Silverpop is now part of IBM Watson Customer Engagement. This profile is being maintained purely for historical and research purposes.]
Silverpop offers email and marketing services for businesses looking to enhance the efficiency of standard marketing practices through the use of automation. Beyond automated email marketing, the Silverpop platform provides services such as lead generation and nurturing, reporting and analytics, data and list management, multichannel marketing, survey deployment, and social tools. Silverpop allows for a great deal of control and customization, allowing integration with other web analytics and CRM systems.
Silverpop also provides a SOAP-based API that programmatically interacts with the Silverpop platform. The API enables users to setup automated email messages, create and manage customer records, pre-populate web forms for users, generate reports from captured data, create custom forms or surveys based on user data, and more. This API is only available to those with a paid account with service.
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The Silverpop API can send messages via e-mail or RSS using an XML feed. This process aims to automate marketing campaigns. To create Android apps, developer Jeremy Dyer provides comprehensive resources on his Github page. Users can review features, a getting started guide, installation instructions, universal behaviors, and XML API with examples.
Silverpop API can send automatic messages via e-mail or RSS using an XML feed. To create Apple apps related to automated marketing messages, developer smitchelus has created a third party Silverpop Engage iOS SDK. In his Github site, he shares a wrapper for the Engage Database XML API and JSON Universal Events. Instructions to install are available. Demo, guides, and tips are accessible as well.
The Silverpop PHP SDK by Mark French is a connector to integrate the Silverpop Universal Behavior API. To start the development process, users can either clone the PHP repository or extract the a zip archive. They can also copy the authDataSample file, fill credentials, and save the file. Such steps serve to run the PHP script.