Simple Sales Tracking API MASTER RECORD

From the website: "View and Modify your data in Simple Sales Tracking, from another website or application. There are a lot of possibilities. Here are a few ideas: - Synchronize Contacts with another Contact List - Build your own Custom Reports - Add Notes, Tasks and Appointments Remotely - Create a seamless link between your own applications and website with the data, features and capability of your Simple Sales Tracking account."