SMSMyBus provides transit arrival times to bus riders in Madison, Wisconsin. The service is unofficial, provided by a developer who wanted the data for a text-driven transit application. This unofficial API provides access to schedules, routes, locations and notifications. Developers can use the API to create Madison transit applications.
Functions include finding stops near a location, providing the position of vehicles in real-time, locating specific routes, determining the next times at a stop and communicating important service bulletins.
One of the key rules of having any service online is the ability to measure everything. Metrics like number of users, requests, where the requests originate, most frequently requested data and many more play an important role in not only fine tuning your services but also give a good measure of what it is going to cost you to run your online business as you scale up. SMSMyBus, a mobile telephone application that lets you find real time bus arrivals for the Madison Metro (WI) has just completed a year of existence and has published a report exactly of that.
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