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The service provides SMS text messaging within South Africa. It is designed for individual messaging and bulk messaging campaigns, either via FTP upload of files specifying message text and recipient mobile phone numbers or via HTTP GET and POST requests. Applications anticipated include appointment reminders and timely customer communications as well as promotional campaigns to attract new customers. Message delivery can work through all South African mobile phone service providers. API methods support submitting recipient lists and message text for bulk message delivery, with routing of any replies. Methods also support generating single SMS messages with individual text and recipient.