The Finland-based service provides traffic tracking and analytics for web pages, content elements, social media messaging, and some other communications campaigns. It emphasizes tracking of effectiveness for communications and messaging across web, social, and phone-based channels. Customized reporting functions are intended to deliver summaries with or without detail appropriate to decision-making needs from strategy formulation to tactical implementation.
API methods support retrieval of reports from overall traffic summaries and performance against goals or among specific user demographics. Traffic reporting provides analytics for site directories, pages, and page sections. Reporting breaks down advertising performance, search term effectiveness, and geographic variation in traffic patterns.