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Spreadshirt is a worldwide creative platform for personalised apparel. Spreadshirt web services allows you to extract the information from your own Spreadshirt store in XML format which you can transform using a scripting language so you can display the information in any way you want. The main use is to create a shop entirely on your own domain (not in a frame) with entirely your own interface. This means you could build a shop using Flash or JavaScript to create a more interesting interface. It also means you could also make a mashup with another web service, such as Amazon, and sell products from both on the same page. Note that the last stage, checkout, is always carried out on Spreadshirt's servers for obvious security reasons. The second use is for a blog or some site that isn't a shop but would like to have an interactive widget displaying your goods, for instance, in a sidebar, i.e. if you don't want to have a whole shop on your site. You could use AJAX or Flash to make a widget to display some of your products down along a column.