SureVoIP is an internet telephony service provider supplying hosted VoIP solutions, SIP trunks, inbound numbers and other related VoIP products and services in the UK.
The SureVoIP API lets users automate their interaction with the SureVoIP platforms. With the API, developers can create scripts, applications or mashups which can create customers, send SMS messages and faxes, search numbers, provision numbers, generate VoIP calls, manage accounts and more. The API uses RESTful calls and responses are formatted in XML, JSON, Text and HTML (and others).
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.