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The service provides a platform for interacting with mobile devices to provide videos and other entertainment content, SMS text messaging and 'enterprise messaging,' and other services. It aims to provide middleware to facilitate contacts with devices by a range of services meeting many different needs. API methods support single sign-on (SSO), core device interaction, service billing, SMS and other messaging, and administrative reports for service users. Methods identify specific resources required for a particular communication or other interaction to smooth the connection between content and users.