The service provides validation of sample populations for online surveys to help ensure qualified responses from legitimate responders and generate valid results. It includes methods to be used before and after collecting survey data to predict respondent engagement and measure accuracy of those predictions.
API methods support tracking of respondents by name, location, contact information, and date(s) and time(s) of registration and survey completion. Methods also support tracking of questions presented, responses provided, and surveys completed.
TrueSample, SurveyMonkey's validation technology, released the TrueSample API that allows developers to qualify survey responders to achieve effective results. The technology driving TrueSample ensures that people are who they claim to be and only take a survey once, all while eliminating those who choose random answers and unqualified responders. The TrueSample API provides pre and post survey data as well as real-time feedback to provide industry leading insight into surveys of all types.