The service provides hosted websites with simple configuration and content management (CMS) tools helping technically naive users to manage and update their own sites. Functions are organized as a number of modules that place content and functional components onto pages. Controls include access permissions, content types (page, blog, news, photo, etc.), visitor forum, and content index. Site owners can register their own domains or create sites under the provider's domain, but hands-on control functions are the same.
API methods support creating new pages and adding text, photos, and other content along with updating existing pages. Methods allow blog, news, and other content types with different elements for each. The API supports management of site user accounts and permissions to access content as well as content display templates.