Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, a way to create, publish & test promotion specific landing pages without the need for IT or developers.The Unbounce API allows users to query for accounts, sub-accounts, domains, pages, page groups, and leads. The service uses REST calls, and returns JSON. An account is required with service and an API key and SSL are used for user authentication.
In Part 1 of our four-part look at the developer experience and business-to-developer (B2D) marketing strategies, we reviewed the toe-dipping exercise of gauging developer interest in an API and how to use a landing page signup to better define potential developer segments — or personas — who may need access to a business' data assets via an API. In Part 2, we look at how two web services businesses, Unbounce and Wordtracker, have managed a private beta release of their APIs.