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The service provides gift cards to be redeemed by recipients and loyalty cards given to customers as premiums to promote return purchases. It allows merchants to sell gift cards to the public to to initialize them and load cash balances for distribution to customers. Merchants prepurchase the cards, possibly with customized designs, then control the activation and credit balance assignment at the point of sale.
API methods support activation of previously issued cards, adding value, and checking remaining balance as well as charging purchases to the cards. Methods also allow creation and management of e-commerce equivalents of physical cards.
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