The service provides a platform for customer relationship management (CRM) and sales support. It integrates customer contact activities and message scheduling to encourage easy, ongoing engagement and conversion of leads into sales. It shares revenue as application users upgrade free services to value-added subscription services
API methods support creation and activation of customer accounts and setting ad hoc or scheduled messaging and online meetings. Messaging methods support management of message content and delivery with contract tracking to record customer engagement over time. Meeting methods support scheduling and initiating online presentations and other sessions to support selling efforts.