VentureFund.io 's Traction API can be integrated into startup mobile applications. The API will track performance, monitor unique visitors to the site, and create an engagement data profile that can be used to pitch the app idea to investors. The idea is to replace standard methods of pitching to investors with a model that is fully based off the app's marketplace performance using raw data. These insights into key performance indicators are also used to create an approximate valuation of the startup. Currently in a private beta, interested parties can request access to the API by visiting VentureFund.io.