The VIDCOIN API is a video advertising platform for mobile applications. It is used to monetize an application or game by implementing in-app content. It features direct response landing, and a clear interface. For publishers, it offers a specialized video format with smart video pre-loading, and global coverage (US, Europe, LATAM). The VIDCOIN API employs direct response tools with the purpose of acquiring qualified leads. This API requires registration to access developer's resources.