The Visible Measures True Reach API allows developers to explore campaign-level details for any piece of branded video content using its YouTube or Facebook URL. The details available through this API include the total number of creative executions, video uploads, views, comments, ratings, and more. Documentation for the API is available upon request.
Eight APIs have been added to the ProgrammableWeb directory in categories includings Recognition, Analytics, Wi-Fi, and Home Automation. Also new are SDKs for Mixpanel mobile analytics and Untappd, a social applicaiton for beer. Here's a summary of the new additions to the directory.