Vizu, a Nielsen company, allows brands and companies to gather real-time information about their customers and audiences. Vizu offers tools to measure and track digital brand advertising.
The Vizu API allows developers to access and integrate the functionality and data of Vizu with other applications. Public documentation is not available; API access comes with account service.
Of the many APIs we published this week, twelve were highlighted on the blog by our team of writers. In this post, we’ll shine a spotlight on those twelve, which included Google's many newly released APIs. Included in Googles recent releases are the Content Experiments, Cloud SQL API, CalDAV, and the CardDAV APIs. To give a background on each, the CalDAV API allows developers to manage their calendar, the CardDAV to manage contacts, the Content Experiments allowing for Google Analytics to be used for A/B testing, and finally the Cloud SQL API to perform certain tasks for MySQL database. To learn more about these APIs, visit the Google page as well as the Google API blog post.
With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.