The service provides tools for social connections between voters to help activists with advocacy for candidates and issues up for election. Its goal is to increase citizen impact on the political process and civic engagement by promoting relationship-building across social media outlets and other potential contact points. The service maintains a U.S. candidate database, nationwide voter records, and individual voter identification.
API methods support listings of candidates, offices, districts and other jurisdictions, and races. Methods also support logging and tracking voters and contacts with them, their local districts, and their voting records.
The Votizen API aims to get friends to involve their friends in supporting candidates. The API website notes that the API is entirely based on HTTP. Votizen is based on the premise that, "Voters are more likely to listen to friends than campaign volunteers." Votizen is the first "social campaigning platform built entirely on personal connections."