VRTCAL enables advertising technologies in mobile applications. VRTCAL delivers ads to audiences which are specific to content and targeted users. The API allows developers to improve targeting and improve their effective cost per mille by specifying several parameters including geocountry, gender, keywords, and domain. The API returns JSON formatted responses.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Coronavirus, Financial, and Games. Highlights include 5 more APIs for COVID-19 data, an API for The New York Times crossword puzzle data, and an API for auto sales data. Here's a rundown of the latest additions.