The VuMark Generation API web service generates printable instances of a VuMark. VuMark is an Augmented Reality -enabled bar code. It allows the freedom for a customized and brand-conscious design while simultaneously encoding data and acting as an AR target. VuMark designs are completely customizable, so you can have a unique VuMark for every unique object. It is delivered as a graphics file that encodes the instance ID provided with the generation request. Vuforia includes a cloud-based recognition system designed to identify objects stored in the user's cloud database. Developers can add and manage targets in their cloud database using the Vuforia Web Services API (VWS API).