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At this point in an organization's API journey, the groundwork has been laid and it is time to think about one of the first big decisions in creating our APIs: which data and services to open first as APIs. This article looks at how different API business models can affect this decision.
When a business starts its API journey, it has to make a number of key decisions. Not surprisingly, at each decision point, multiple options branch out it can become easy to become confused and cautious quickly. How do you make the decisions to embark on a successful API journey?
To be a successful API provider means actively engaging with your developer community to build up your ecosystem of developers and partners. This research report looks at the growth patterns of eight successful API providers and the strategies they employed to gain traction.
Contentful is a content management service managed via APIs that lets users upload and store content, create web and mobile interfaces and more. This case study looks at how Contentful drove engagement and eventually adoption through the use of SDKs, both official and community contributed.
Edmunds is an automotive research website that offers APIs for developers to access automotive content. This case looks at Edmunds’ focus on encouraging third parties to be viable businesses via the Edmunds APIs. Edmunds also focuses on outreach activities including hosting an accelerator program.
This case study looks at the strategies used by Philips Hue that have seen their developer adoption grow by 157%. A clear understanding of developer personas has helped Philips to know the needs and app development environments of their ecosystem which has fostered better developer relations.
Podio is a SaaS provider that lets customers create their own apps and workflows. This study looks at how Podio has focused on their core business use case by supporting technologies often found in the enterprise and how they launched a marketplace to ease discovery of 3rd party integrations.
SimilarWeb provides website and mobile statistics tracking with the company's API offering access to the data streams of their SaaS offering. This case looks at how SimilarWeb has treated their API with a product perspective allowing them to target new markets of end users outside of developers.
TransportAPI provides open data access to all of Greater London's transport routes via a real-time API. This case study looks at how TransportAPI has identified a broader context for the use of their transport data and leveraged that to steadily grow an API as product business.
Pharmacy and wellness retailer Walgreens offers a photo printing service that can be integrated with via their Photo Prints API. This case study looks at how Walgreens shares key sales trends data and provides discounts that developers can pass onto end users to encourage seasonal photo printing.
WePay is a payment processing company focusing on platform businesses. WePay grew it's API by 600% in 2014 and this case study looks at how this growth was keyed by a refresh of its developer portal, including sample code and tutorials, to refine the messaging towards platform oriented businesses.
Success for an API provider depends on a number of factors, all of which can affect the growth of their developer ecosystem. The studies in this series looked at a number of strategies used including API developer support, API business model, developer onboarding, API discoverability, and more.
3scale and API Evangelist's next API Strategy and Practice Conference will be held Sept. 24-26 in Chicago. The focus is on how established brands are mainstreaming APIs.
Apigee CEO Chet Kapoor opened today's proceedings at the I Love APIs conference in San Francisco, setting the agenda for the major themes to be explored.
MEA Mobile's Printicular App powered by the Walgreens API has passed four million prints. Walgreens will be speaking at the I Love APIs 2014 conference that will be held in San Francisco September 9-10.
Betable's gambling license helps gaming companies skip a step. Walgreens Prescription Refill API. Plus: Hacking competitions, quickstart tutorial on Amazon EC2 API for AWS rookies, and 12 new APIs.
Codecademy invades the API How-To Space. Walgreens starts instore ads with geofencing platform. Plus: Pealk acquired by Viadeo, Dextrorobotics finds objects in photos, and 15 new APIs.
Hosting company Rackspace has acquired the Mailgun API as another tool in its infrastructure arsenal. Walgreens launched a Facebook app using its photo department API. Plus: Twitter API changes ripple to the users, Craigslist testing maps and 7 new APIs.
APIs are not only critical when it comes to extending the digital reach of an organization; they can also provide tangible brick and mortar benefits as well. Walgreens, for example, recently announced that it has developed an API and software development kit that allows developers of mobile applications to include the ability to print out photos within their applications at any one of 7,907 Walgreens locations.
Still don't believe every company will have APIs? Drug store Walgreens is a 100 year-old company that is a common street-corner sight in US cities. Now the company has launched its first Walgreens API for its popular photo department.