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The new API is aimed at helping development teams and creative agencies working with brands to leverage the ubiquity of chat apps to enhance brand-to-customer communications.
It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.
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