The site acts as a central point where users can access information, data and intelligence about the West Midlands region in the UK. It's stated goal is to offer public agencies, private firms and voluntary and community organizations in the West Midlands improved access to well-â€‹organized information with the aim of improving the quality of strategy formulation, policy making and service provision. The API lets users access the functionality of the site search service. It lets users perform search, configure the service, manage user profiles, logs and the sending of emails. It uses HTTP and SOAP calls and responses are formatted in XML.