The WhatsApp Business API provides a way for businesses to interact with and reach customers all over the world. It powers communication with customers to connect with them on WhatsApp using end-to-end encryption. This enables messages and calls with security that allows only you and the person you're communicating with to read or listen. This API uses a REST API architecture with JSON data formats that follows standard HTTP request and response. WhatsApp Messenger is an SMS replacement application.
Successful enterprises rely on the latest technology to drive business operations, intelligence, and efficiency. APIs are the driving force of business application development. In this article, we highlight twelve top business APIs, chosen by popularity from the visitors of ProgrammableWeb.
This segment of the Most Interesting APIs in 2018 includes all APIs encompassing Business and Productivity that made our list. We focus on APIs that streamline and improve business processes, and new technology that can be integrated that may transform how a company or organization does business.
Nineteen APIs have been added to ProgrammableWeb in categories including Credit Cards, Messaging, and Gambling. Highlights include an API for issuing physical and virtual Stripe payment cards, and the Alexa Customer Profile API for retrieving Alexa customer contact information.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.