Wurl is a video streaming service designed to provide app-makers with access to high-quality video from publishers around the world. Wurl scans the internet for free, professionally-produced content to add to their index. They don't collect either user-generated or pirated videos. Wurl is a white-label service, which allows app-makers to deliver content from their own platforms, under their own brands. The Wurl API allows developers to set up browse and search interfaces, retrieve video metadata, and play videos through their apps.