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Yahoo APT API

APT from Yahoo allows developers to interact with the Yahoo advertising platform and ad exchange-based technology. The system is meant to allow advertisers, publishers, ad networks and agencies to buy and sell advertising in a single environment. With the API, developers can build applications that integrate with API to take advantage of the platform's functionality. This functionality includes creating and managing ads and creatives; adding and managing sites; retrieving geographical targeting, behavioral targeting, colocation information, and creating and managing accounts and reports; creating and managing ad groups and orders. The API uses SOAP calls and responses are formatted in XML.

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Yahoo APT: Highlights

Summary
Advertising platform
Category
Advertising
Tags
Protocols
SOAP
Data Formats
XML
API home
http://developer.yahoo.com/apt/ 
This is 1 of
58 APIs by Yahoo

Yahoo APT: Specifications

Functionality

Client Install Required
 

Signup and Licensing

Signup Requirements
 
Developer Key Required
 
Account Required
 
Commercial Licensing
 
Provider
www.yahoo.com/  
Company
Yahoo  
Non-Commercial Lic.
 
Data Licensing
 
Usage Fees
 
Program Fees
 
Certification Program
 
Usage Limits
 
Terms of Service
 

Security

Authentication Model
 
SSL Support
 
Read-only Without Login
 

Support

Vendor API Kits
 
Community API Kits
 
API Blog
 
Site Blog
 
API Forum
developer.yahoo.com/forum/APT 
Developer Support
 
Console URL
 

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