Yodlee is a financial service provider that serves banks and financial services firms. The service aims to provide a full financial picture of consumers to optimize sales and solutions to best suit customer needs. The Yodlee Interactive API is a REST based service that allows third-party applications to interact with the Yodlee platform to create and manipulate customer data. The API can be used to categorize transactions, reduce fraud, drive activation, enable new FinApps, and grow a user base. An account is required with service.