Zinc.tv, an Internet video content management system, provides a suite of cloud based apps that allow users to create custom platforms that manage their internet television content. Over the past 4 years Zinc.tv has been steadily evolving into a system that goes beyond an end-user application. The company pays close attention to how users maneuver and creates tools to improve the user experience. One great tool is the Zinc.tv Remote Control API. This API helps developers integrate a user's remote control with Zinc’s online video functions.