Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
Recent Advertising ArticlesView all
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.
Most Popular Advertising APIs (10) View all
Rovi Cloud Services
||Rovi is a digital entertainment technology company that provides guidance technology, entertainment data, content protection and content networking technology for digital entertainment devices and...||Entertainment||02.28.2011|
||Enthusem specializes in offline to online marketing. The Enthusem API enables any web application to send personal, one at a time printed mail that drives recipients to an online experience using...||Marketing||10.31.2009|
||The Coupon API supported by Stage of Life provides access to a large number of discounts on U.S. based brands by partnering with hundreds of national companies. These coupons range anywhere from 5%...||Coupons||12.27.2014|
Facebook Business Mapping
||The Business Mapping API by Facebook is useful for businesses that are operating several Facebook Apps and require the user ID to be the same between them. This is a common procedure for games...||Social||12.05.2014|
||Mailjet is a cloud hosted email platform. Users can create and send email newsletters and other HTML emails, as well as track transactional emails and email analytics. The Mailjet API allows...||12.08.2011|
All Advertising APIs (477)View all
AdStage Universal Data
||Using a single, uniform feed, the AdStage Universal Data API provides developers tools to import cross channel ad performance data into BI systems, Marketing Automation systems, and CRM. AdStage is a...||Advertising||02.06.2017|
PushSpring Data Partner
||The Data Partner API provides a way for PushSpring to ingest partner data and make it available for PushSpring Audience Console customers to use when building custom segments. It allows a data...||Mobile||01.29.2017|
||The Brandfolder API allows developers to integrate existing applications with a digital asset management platform. The API offers programmatic access for a more complex level of workflow, and...||Content Management||01.17.2017|
||Ampiri is a mediation platform that shows relevant advertisements in existing applications. Ampiri features intelligent optimization with an engine that combines high eCPM and fill rate inventories,...||Marketing||01.09.2017|
Amazon Web Services Pinpoint
||The Amazon Web Services Pinpoint REST API allows developers to access and integrate the functionality of Pinpoint with other applications. Amazon Pinpoint is web services campaign management service...||Campaigns||01.08.2017|
Mashups (46)View all
1dollarthings.com combines your favorite online stores into one big dollar store bargain hunt.
It stores APIs to find items under a certain price point.
||The Yahoo BOSS Mashup is an experimental Python library that allows to interact with third party resources, independently from XML, JSON, or RSS protocols. This project features support for SQL...||Search||06.09.2015|
||A free classified site for RVs and trailers. This mashup makes use of the Oodle, Google AdSense, and Google Maps APIs.||Advertising||02.20.2015|
||Feelter’s algorithm incorporates big data social media cues into a website. The service collects, centralizes, and analyzes large amounts of relevant information on social networks, including posts,...||Marketing||12.22.2014|
||Spot-on is an online political ads and analytics tool that helps political campaign professionals to navigate the online social media world. Some of Spot-on's services include ad placement,...||Advertising||10.12.2014|