Category: Advertising

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The following is a list of ProgrammableWeb articles that matched your search term. On an nearly 24/7 basis, ProgrammableWeb publishes new articles ranging from news to opinion to tutorials for both developers and API providers. All of our articles are categorized in such a way that you can find your way to related articles, APIs, SDKs, Libraries, Frameworks, Tutorials and Sample Source Code. If you have an interest in contributing any of the aforementioned content to ProgrammableWeb, be sure to read our guidelines for such contributions.

Snap Opens up Its Marketing API to All Developers Facebook Ads

Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.

Brief

Patricio Robles

Advertising, Photos, Social

02-13-2018

Go2mobi Announces Total Control API for Automated Mobile Advertising Campaigns Go2mobi Total Control

Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.

Brief

Eric Carter

Advertising, Mobile

01-08-2018

Amazon is Testing an API for Amazon Marketing Services

Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."

Brief

Patricio Robles

Advertising, Analytics, Media

11-08-2017

Daily API RoundUp: Seven Bridges, SpotHero, Megacool Advicent Narrator ConnectSeven Bridges
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Thirteen APIs have been added to the ProgrammableWeb directory in categories including Writing, Animation, and Financial. Featured APIs today include two APIs for retrieving cryptocurrency data, an API for analyzing ad blocking repercussions, and an API for finding parking spots.

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Joy Culbertson

Cryptocurrency, Advertising

10-03-2017

Facebook Releases Canvas API for Advertisers Facebook Marketing

Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.

Brief

Janet Wagner

Advertising, Marketing, Social

04-07-2017

Microsoft Announces Campaign APIs to Empower App Advertising

Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.

Brief

Eric Carter

Advertising, Campaigns

01-30-2017

AdStage V2 Released Alongside New Universal Data API AdStage Universal Data

AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.

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Eric Carter

Advertising, Analytics, Big Data

01-25-2017

Daily API RoundUp: Kinetica, Nuxeo, t6, Harvest Media, Brightwork.io Trafiklab GTFS SwedenBrightwork
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IBM Watson Discovery

Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.

Brief

Joy Culbertson

Advertising

01-05-2017

eBay Launches New Buy and Sell APIs

eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.

Brief

Eric Carter

Sales, Advertising, API Strategy

10-24-2016

Snapchat Unveils Ads API

Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.

Brief

Patricio Robles

Advertising, Social

06-16-2016

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Snap Opens up Its Marketing API to All Developers Facebook Ads

Go2mobi Announces Total Control API for Automated Mobile Advertising Campaigns Go2mobi Total Control

Amazon is Testing an API for Amazon Marketing Services

Facebook Releases Canvas API for Advertisers Facebook Marketing

Microsoft Announces Campaign APIs to Empower App Advertising

AdStage V2 Released Alongside New Universal Data API AdStage Universal Data

eBay Launches New Buy and Sell APIs

Snapchat Unveils Ads API