Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.
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The following is a list of ProgrammableWeb articles that matched your search term. On an nearly 24/7 basis, ProgrammableWeb publishes new articles ranging from news to opinion to tutorials for both developers and API providers. All of our articles are categorized in such a way that you can find your way to related articles, APIs, SDKs, Libraries, Frameworks, Tutorials and Sample Source Code. If you have an interest in contributing any of the aforementioned content to ProgrammableWeb, be sure to read our guidelines for such contributions.
Protected Media has moved ad fraud detection to the supply side. This eliminates the burden of traffic validation from advertisers and bakes it directly into the tech stack driving the ad marketplace. The company aims to better control ad fraud increase CPM within fraud-free marketplaces.
Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.
Facebook has made several announcements this week that will benefit developers by expanding the ways that they can reach audiences beyond the social network’s walls. The announcements include upgrades to both the Audience Network SDK and the Facebook Live API.
Google announced multiple changes to its Ads and Search APIs. In the Ads API, changes were made to prevent the same payment account applying across manager account hierarchies. In the Search APIs, certain Android appearances that are no longer available in the Console UI are no longer supported.
Online advertising can be a complicated world for developers. Luckily, ProgrammableWeb has an entire category dedicated to Advertising APIs. This article examines eleven of the most popular Advertising APIs listed on ProgrammableWeb according to website traffic from our users.
YouAppi has released its Open Measurement Software Development Kit (SDK), which is designed to make possible third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification service providers (or measurement providers) SDKs.
Vungle recently announced the latest version of its advertising SDK. The Vungle SDK now features Cache Optimization to ensure that ads are available quicker than ever before. Further, the SDK supports the MREC ad format, which is a medium rectangle for in-app video advertisements.
Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.
Twelve APIs have been added to the ProgrammableWeb directory in categories including Games, Open Data, Advertising, and DevOps. Highlights include the DoorBird API for integrating applications with a video door intercom service. Here's a rundown of the latest additions for developers.