Facebook has announced the release of Graph API v9.0 and Marketing API v9.0. These updates included several changes that require developer action in order to ensure that production applications are not interrupted. Additional updates include adjustments to Instagram Follower count metrics.
- Articles (135)
- APIs (541)
- Mashups (47)
- SDKs (286)
- Libraries (23)
- Source Code (186)
- Followers (2)
- Developers (43)
Advertising Api Articles
The following is a list of ProgrammableWeb articles that matched your search term. On an nearly 24/7 basis, ProgrammableWeb publishes new articles ranging from news to opinion to tutorials for both developers and API providers. All of our articles are categorized in such a way that you can find your way to related articles, APIs, SDKs, Libraries, Frameworks, Tutorials and Sample Source Code. If you have an interest in contributing any of the aforementioned content to ProgrammableWeb, be sure to read our guidelines for such contributions.
The Google Ads API has been moving toward general availability over the past year, with the company committed to moving past beta as rapidly as possible. Version 5.0 of the API was announced in beta less than a month ago on August 26th, this followed quickly after version 4.0 was announced in July.
Google has announced a Trust Token API. It is one of the many theorized API solutions to combat fraud in online advertising while allowing trust to propagate from web entity to web entity. The trust token API, or an alternative, is critical as Google prepares to discontinue support for cookies.
Adzerk, ad serving API provider, recently announced a number of API and SDK updates. Those included new beta tests of API features and SDKs, as well as a series of bug fixes and new product features. The company is actively soliciting participants in its API and SDK beta tests.
Amazon has upgraded the latest version of the company’s Advertising API, which will allow developers to manage campaigns programmatically. This latest version offers capabilities for automating campaign deployment while also optimizing advertising efforts.
Facebook has announced changes to the protocol for designating ads that relate to social issues, elections, or politics. These changes are intended to further bolster election integrity while also improving ad transparency. The updates will apply to the Marketing API v7.0.
Google has provided another helpful reminder that the Google Ads API beta (V1) will be sunset on July 29, 2020. The company is warning developers that if they do not migrate to a newer version of the API it may result in breaking changes for applications relying on the data.
Supermetrics has updated its the Supermetrics API. Supermetrics has always been about extracting data from marketing and advertising platforms for use in analytical tools. The new API expands on that vision and delivers more user friendly tools and abilities for custom solutions.
Facebook has released version 7.0 of its Marketing API and Graph API. Additionally, it released version 7.0 of its Mobile SDKs and Business SDKs. As expected, these new releases include new fields and features, but also include new requirements for mobile developers. Deprecations are also planned.
Google has recently announced the release of version 3.1 of the Google Ads API Beta. Specifically, v3.1 adds support for retrieving campaign optimization scores, adds new conversion action categories, and improves support for asynchronous upload of Customer Match data and store sales data.
Google is heavily involved in combating COVID-19. But, it's also taking steps to ease the pain its developer community is feeling as a result of the pandemic. It is delaying the sunset date for the Google Ads API v1 and publishing resources to help developers navigate the current environment.
Google has announced an open beta release of an all-new Admob API. Google is providing the API specifically for application providers using AdMob, the company’s platform for promoting and monetizing mobile applications. The API provides data that more accurately mirrors the AdMob user interface.
Google has been regularly updating the Google Ad Manager API and this week brings news of additional changes. This latest update provides developers with new metrics for Programmatic Guaranteed and Preferred Deals. The company made the change to increase uniformity of reporting metrics.
Google announced that on April 1, Google Ads API will stop creation of App engagement campaigns for any app in a prohibited category. As of now, developers can create App engagement campaigns for apps in any category. The only current limitation is that prohibited category apps cannot serve ads.
Google has announced the release of a new iteration of the Google Ads API beta. V3 of the API introduces new ways to handle the retrieval of large scale data, new methods for creating and editing hotel pay per stay campaigns, and more.
Google recently introduced new video ad features in the v202002 release of Google Ad Manager API. The most significant improvements include enhancements to historical reports, association between video creative and ad registries (e.g. Ad-ID or Clearcast), and metadata additions.
Google announced the complete sunset of accelerated budget delivery. Last October, Google sunsetted its use with search campaigns, shopping campaigns, and shared budgets. Now, Google is beginning to sunset its use with other campaign types. Such apps include Display, App, video campaigns and more.
Bing announced version 13 of the Bing Ads API in April of 2019. With that announcement came the warning of version 12’s demise, which was scheduled for October 31, 2019. That time has come and past. Bing is now notifying developers that all version 12 endpoints will soon return error 303.
Facebook doesn't fact check or monitor the content of political ads. Instead, the company offers Facebook Ad Library, Ad Library Report, and the Ad Library API so researchers can study how users are targeted on Facebook, and monitor Facebook Ads' impact on elections. Are the tools working?
Last year ProgrammableWeb reported changes to the Facebook Marketing API that aim to reduce discrimination in job postings, housing ads, and credit ads. This week, Facebook provided updated guidance for developers in light of these changes and the impending deprecation of v4 of the Marketing API.
Walmart has announced the Walmart Advertising Partners program, which is accompanied by a new advertising API and four initial advertising partners. The announcement of an API-driven platform provides advertisers’ more direct access to their campaigns.
Google announced DoubleClick Bid Manager API v1.1. Two major changes affect queries and reports methods. All other API methods remain the same in the v1.1 release. Report columns are now mapped one to one to API filters, and query/report resource responses are now paginated.
Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.
Protected Media has moved ad fraud detection to the supply side. This eliminates the burden of traffic validation from advertisers and bakes it directly into the tech stack driving the ad marketplace. The company aims to better control ad fraud increase CPM within fraud-free marketplaces.
Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.