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Advertising Api Articles

The following is a list of ProgrammableWeb articles that matched your search term. On an nearly 24/7 basis, ProgrammableWeb publishes new articles ranging from news to opinion to tutorials for both developers and API providers. All of our articles are categorized in such a way that you can find your way to related articles, APIs, SDKs, Libraries, Frameworks, Tutorials and Sample Source Code. If you have an interest in contributing any of the aforementioned content to ProgrammableWeb, be sure to read our guidelines for such contributions.

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Facebook Introduces V9 of the Graph and Marketing APIs
Instagram Graph Facebook Graph

Facebook has announced the release of Graph API v9.0 and Marketing API v9.0. These updates included several changes that require developer action in order to ensure that production applications are not interrupted. Additional updates include adjustments to Instagram Follower count metrics.

Kevin Sundstrom

Social, Advertising

11-12-2020

Google Moves Ads API V5.0 Into General Availability
Google Ads

The Google Ads API has been moving toward general availability over the past year, with the company committed to moving past beta as rapidly as possible. Version 5.0 of the API was announced in beta less than a month ago on August 26th, this followed quickly after version 4.0 was announced in July.

Kevin Sundstrom

09-22-2020

Google Building Trust Token API to Help Combat Fraud

Google has announced a Trust Token API. It is one of the many theorized API solutions to combat fraud in online advertising while allowing trust to propagate from web entity to web entity. The trust token API, or an alternative, is critical as Google prepares to discontinue support for cookies.

Advertising, Privacy

08-03-2020

Adzerk Announces API and SDK Betas
Adzerk Adzerk Decision

Adzerk, ad serving API provider, recently announced a number of API and SDK updates. Those included new beta tests of API features and SDKs, as well as a series of bug fixes and new product features. The company is actively soliciting participants in its API and SDK beta tests.

07-15-2020

Amazon Continues Improvement of Advertising API
Amazon Advertising

Amazon has upgraded the latest version of the company’s Advertising API, which will allow developers to manage campaigns programmatically. This latest version offers capabilities for automating campaign deployment while also optimizing advertising efforts.

Kevin Sundstrom

06-29-2020

Facebook Modifies Special Ads Categories for Marketing API v7.0

Facebook has announced changes to the protocol for designating ads that relate to social issues, elections, or politics. These changes are intended to further bolster election integrity while also improving ad transparency. The updates will apply to the Marketing API v7.0.

Kevin Sundstrom

Social, Advertising

06-26-2020

Google Reminds Devs of Ads API Beta V1 Impending Deprecation
Google Ads

Google has provided another helpful reminder that the Google Ads API beta (V1) will be sunset on July 29, 2020. The company is warning developers that if they do not migrate to a newer version of the API it may result in breaking changes for applications relying on the data.

Kevin Sundstrom

06-17-2020

Supermetrics Overhauls its Marketing API
Supermetrics

Supermetrics has updated its the Supermetrics API. Supermetrics has always been about extracting data from marketing and advertising platforms for use in analytical tools. The new API expands on that vision and delivers more user friendly tools and abilities for custom solutions.

Marketing, Advertising, Business

05-21-2020

Facebook Releases v7 of Marketing and Graph APIs
Facebook Graph Facebook Marketing

Facebook has released version 7.0 of its Marketing API and Graph API. Additionally, it released version 7.0 of its Mobile SDKs and Business SDKs. As expected, these new releases include new fields and features, but also include new requirements for mobile developers. Deprecations are also planned.

Social, Advertising, Marketing

05-06-2020

Google Announces V3.1 of Ads API Beta
Google Ads

Google has recently announced the release of version 3.1 of the Google Ads API Beta. Specifically, v3.1 adds support for retrieving campaign optimization scores, adds new conversion action categories, and improves support for asynchronous upload of Customer Match data and store sales data.

Kevin Sundstrom

05-04-2020

Google Delays API Sunsets and Supports Developers in Wake of COVID-19
Google Ads

Google is heavily involved in combating COVID-19. But, it's also taking steps to ease the pain its developer community is feeling as a result of the pandemic. It is delaying the sunset date for the Google Ads API v1 and publishing resources to help developers navigate the current environment.

Advertising, Coronavirus

04-08-2020

Google Announces AdMob API Open Beta

Google has announced an open beta release of an all-new Admob API. Google is providing the API specifically for application providers using AdMob, the company’s platform for promoting and monetizing mobile applications. The API provides data that more accurately mirrors the AdMob user interface.

Kevin Sundstrom

Application Development, Advertising, Monetization

04-07-2020

Google Updates Reporting Metrics for its Ad Manager API
Google Ads Google Ad Manager

Google has been regularly updating the Google Ad Manager API and this week brings news of additional changes. This latest update provides developers with new metrics for Programmatic Guaranteed and Preferred Deals. The company made the change to increase uniformity of reporting metrics.

Kevin Sundstrom

03-20-2020

Google to Ban App Engagement in Prohibited Categories
Google Ads

Google announced that on April 1, Google Ads API will stop creation of App engagement campaigns for any app in a prohibited category. As of now, developers can create App engagement campaigns for apps in any category. The only current limitation is that prohibited category apps cannot serve ads.

03-12-2020

Google Introduces V3 of the Beta Ads API
Google Ads

Google has announced the release of a new iteration of the Google Ads API beta. V3 of the API introduces new ways to handle the retrieval of large scale data, new methods for creating and editing hotel pay per stay campaigns, and more.

Kevin Sundstrom

02-28-2020

Google Introduces New Video Features to Ad Manager API

Google recently introduced new video ad features in the v202002 release of Google Ad Manager API. The most significant improvements include enhancements to historical reports, association between video creative and ad registries (e.g. Ad-ID or Clearcast), and metadata additions.

02-13-2020

Google Completing Accelerated Budget Delivery Sunset

Google announced the complete sunset of accelerated budget delivery. Last October, Google sunsetted its use with search campaigns, shopping campaigns, and shared budgets. Now, Google is beginning to sunset its use with other campaign types. Such apps include Display, App, video campaigns and more.

01-30-2020

Bing Shuts Down Ads API Version 12
Bing Ads

Bing announced version 13 of the Bing Ads API in April of 2019. With that announcement came the warning of version 12’s demise, which was scheduled for October 31, 2019. That time has come and past. Bing is now notifying developers that all version 12 endpoints will soon return error 303.

Kevin Sundstrom

Advertising, Search

01-17-2020

Are Facebook's Election Security Measures Working?

Facebook doesn't fact check or monitor the content of political ads. Instead, the company offers Facebook Ad Library, Ad Library Report, and the Ad Library API so researchers can study how users are targeted on Facebook, and monitor Facebook Ads' impact on elections. Are the tools working?

Advertising, Politics, Polls

01-15-2020

Facebook Provides Guidance for Upcoming Marketing API Requirements

Last year ProgrammableWeb reported changes to the Facebook Marketing API that aim to reduce discrimination in job postings, housing ads, and credit ads. This week, Facebook provided updated guidance for developers in light of these changes and the impending deprecation of v4 of the Marketing API.

Kevin Sundstrom

Advertising, Marketing

01-08-2020

Walmart Introduces API-Driven Advertising Platform

Walmart has announced the Walmart Advertising Partners program, which is accompanied by a new advertising API and four initial advertising partners. The announcement of an API-driven platform provides advertisers’ more direct access to their campaigns.

Kevin Sundstrom

01-07-2020

Google Introduces v1.1 of DoubleClick Bid Manager API
DoubleClick Bid Manager

Google announced DoubleClick Bid Manager API v1.1. Two major changes affect queries and reports methods. All other API methods remain the same in the v1.1 release. Report columns are now mapped one to one to API filters, and query/report resource responses are now paginated.

11-20-2019

Smaato Launches SDK for in-app Advertising
Smaato

Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.

Advertising, Applications, SDK

09-30-2019

Protected Media Announces Supply Side SDK for Ad Fraud Detection

Protected Media has moved ad fraud detection to the supply side. This eliminates the burden of traffic validation from advertisers and bakes it directly into the tech stack driving the ad marketplace. The company aims to better control ad fraud increase CPM within fraud-free marketplaces.

Advertising, Security

09-25-2019

Google Enhances AdMob SDK, Overhauls API
Google AdSense Google AdMob

Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.

Advertising, Mobile

09-19-2019