Category: Advertising

Advertising Articles

The following is a list of ProgrammableWeb articles that matched your search term. On an nearly 24/7 basis, ProgrammableWeb publishes new articles ranging from news to opinion to tutorials for both developers and API providers. All of our articles are categorized in such a way that you can find your way to related articles, APIs, SDKs, Libraries, Frameworks, Tutorials and Sample Source Code. If you have an interest in contributing any of the aforementioned content to ProgrammableWeb, be sure to read our guidelines for such contributions.

Facebook Releases Canvas API for Advertisers

Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.

Brief

Janet Wagner

Advertising, Marketing, Social

04-07-2017

Microsoft Announces Campaign APIs to Empower App Advertising

Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.

Brief

Eric Carter

Advertising, Campaigns

01-30-2017

AdStage V2 Released Alongside New Universal Data API

AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.

Brief

Eric Carter

Advertising, Analytics, Big Data

01-25-2017

Daily API RoundUp: Kinetica, Nuxeo, t6, Harvest Media, Brightwork.io

Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.

Brief

Joy Culbertson

Advertising

01-05-2017

eBay Launches New Buy and Sell APIs

eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.

Brief

Eric Carter

Sales, Advertising, API Strategy

10-24-2016

Snapchat Unveils Ads API

Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.

Brief

Patricio Robles

Advertising, Social

06-16-2016

New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

Today Smaato, a global advertising platform for mobile publishers and app developers, announced an enhancement to its SPX publisher platform. Mobile publishers and app developers using Smaato to monetize their apps and mobile websites can access the platform through an easy-to-use API.

Announcement

ProgrammableWeb Staff

Mobile, Advertising

06-02-2016

Twitter to Version its Ads API

In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.

Brief

Patricio Robles

Advertising, API Design, Social

02-26-2016

Facebook Intros Recommendations API for Advertisers

A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.

News

Eric Zeman

Advertising, Social

02-22-2016

How to Build a Wrapper for External Calls Using the HuffPost Pollster API API University

AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.

How-To

Martin W Brennan

Integration, Advertising, Marketing

01-30-2016

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Facebook Releases Canvas API for Advertisers

Microsoft Announces Campaign APIs to Empower App Advertising

AdStage V2 Released Alongside New Universal Data API

Daily API RoundUp: Kinetica, Nuxeo, t6, Harvest Media, Brightwork.io

eBay Launches New Buy and Sell APIs

Snapchat Unveils Ads API

New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

Twitter to Version its Ads API

Facebook Intros Recommendations API for Advertisers

How to Build a Wrapper for External Calls Using the HuffPost Pollster API API University