Google has announced the release of V11 of the company’s Ads API. This latest version of the Google Ads API includes support for smart campaigns, manual CPA, and improved visibility for asset sourcing. Additionally, Google added increased support for viewing metrics in Reach Forecast.
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Advertising Api Articles
The following is a list of ProgrammableWeb articles that matched your search term. On an nearly 24/7 basis, ProgrammableWeb publishes new articles ranging from news to opinion to tutorials for both developers and API providers. All of our articles are categorized in such a way that you can find your way to related articles, APIs, SDKs, Libraries, Frameworks, Tutorials and Sample Source Code. If you have an interest in contributing any of the aforementioned content to ProgrammableWeb, be sure to read our guidelines for such contributions.
Google has recently announced the release of the first developer preview of the Privacy Sandbox on Android. This initiative will provide developers with an initial look at both the SDK Runtime and Topics API, which aims to usher in a new era of interest-based advertising.
Google has announced the release of the v10 Google Ad API, and along with this announcement comes a stern reminder that developers need to migrate away from the legacy AdWords API immediately. Support for the legacy API will end on Apr 22, 2022.
Google's Privacy Sandbox Initiative, an effort to improve privacy in advertising, has added a new API-powered technology that intends to increase ambiguity in advertising data. This API will enable developers to access data outlining user interests that were determined on the browser side.
Google is urging AdWords API users to migrate over to the Google Ads API as soon as possible. While support for the AdWords API continues through at least April 2022, Google is busy highlighting the value of the newer API.
Facebook has announced the release of the Graph API v12.0 and Marketing API v12.0. These updates include breaking changes requiring developers to update their apps. The major change is that the Graph API now supports backwards compatibility for apps that use newly created one-click access tokens.
Six APIs have been added to the ProgrammableWeb directory in categories including Marine, Spam, Identity, and Advertising. Included is an API for retrieving custom, hand-drawn avatars, and an API for data from a wearable EEG headband. Here's a rundown of the latest additions.
Facebook has announced the release of the Graph API v11.0 and Marketing API v11.0 as well as moving the Platform SDK to v11.0. These updates include breaking changes that will require developers to update their applications to ensure compatibility. The Instagram Basic Display API was also updated.
Google has announced V8 of its ads API and is notifying devs that in order to take advantage of some of the release's new features, updating code is necessary. This update includes new cross-account bidding strategies, improvement to sales tracking, and new label management options.
Google announced the release of version 7 of the Google Ads API and has updated client libraries, client code, and migration guides to reflect this update. The new libraries will be available for update in the first week of May and the company has outlined breaking changes in the migration guides.
Microsoft announced the global release of the Google Import API, a new tool that helps users create and manage ad campaigns, budgets, and bids. Microsoft hopes that this tool will allow its customers to expand their advertising reach without the manual process of importing Google Ads data.
A cybersecurity expert has discovered a code-snippet in Twitch’s mobile application that seems to denote API updates that would allow the platform to score users for brand safety concerns regarding advertising. This action would fall in line with the practices of other social media outlets.
AdInMo, a company that provides brand advertising services for the gaming industry via its InGamePlay product, has launched a new brand advertising SDK. The new SDK is available to all game developers via the Unity Asset Store and is built for Android and iOS game development.
Google has announced that it will release the latest versions of the Google Mobile Ads SDK for Android and iOS in early 2021. With the release date drawing near, the company has published several migration guides and is urging developers to prepare their applications for the transition.
Facebook has announced the release of Graph API v9.0 and Marketing API v9.0. These updates included several changes that require developer action in order to ensure that production applications are not interrupted. Additional updates include adjustments to Instagram Follower count metrics.
The Google Ads API has been moving toward general availability over the past year, with the company committed to moving past beta as rapidly as possible. Version 5.0 of the API was announced in beta less than a month ago on August 26th, this followed quickly after version 4.0 was announced in July.
Google has announced a Trust Token API. It is one of the many theorized API solutions to combat fraud in online advertising while allowing trust to propagate from web entity to web entity. The trust token API, or an alternative, is critical as Google prepares to discontinue support for cookies.
Adzerk, ad serving API provider, recently announced a number of API and SDK updates. Those included new beta tests of API features and SDKs, as well as a series of bug fixes and new product features. The company is actively soliciting participants in its API and SDK beta tests.
Amazon has upgraded the latest version of the company’s Advertising API, which will allow developers to manage campaigns programmatically. This latest version offers capabilities for automating campaign deployment while also optimizing advertising efforts.
Facebook has announced changes to the protocol for designating ads that relate to social issues, elections, or politics. These changes are intended to further bolster election integrity while also improving ad transparency. The updates will apply to the Marketing API v7.0.
Google has provided another helpful reminder that the Google Ads API beta (V1) will be sunset on July 29, 2020. The company is warning developers that if they do not migrate to a newer version of the API it may result in breaking changes for applications relying on the data.
Supermetrics has updated its the Supermetrics API. Supermetrics has always been about extracting data from marketing and advertising platforms for use in analytical tools. The new API expands on that vision and delivers more user friendly tools and abilities for custom solutions.
Facebook has released version 7.0 of its Marketing API and Graph API. Additionally, it released version 7.0 of its Mobile SDKs and Business SDKs. As expected, these new releases include new fields and features, but also include new requirements for mobile developers. Deprecations are also planned.
Google has recently announced the release of version 3.1 of the Google Ads API Beta. Specifically, v3.1 adds support for retrieving campaign optimization scores, adds new conversion action categories, and improves support for asynchronous upload of Customer Match data and store sales data.
Google is heavily involved in combating COVID-19. But, it's also taking steps to ease the pain its developer community is feeling as a result of the pandemic. It is delaying the sunset date for the Google Ads API v1 and publishing resources to help developers navigate the current environment.