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The Tnooz THack event at ITA Google's headquarters in Boston was a lesson in how overwhelming development for the travel industry can be. On the morning of the first day of the hackathon, the eleven API hosts provided brief descriptions of their APIs and their respective functionality or access to data. It became clear, very quickly, that most of the APIs were not like the Twitter API or Google Maps API. Many of the APIs delivered a lot of complex data in a highly structured format. Building some kind of mash-up using any of the APIs would be a challenge.