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Buffer Opens its API to Ease Content Sharing Across Social Media Platforms

Buffer, a social media manger, opened the Buffer API last week beyond its internal apps. According to co-founder, Leo Wildrich, the decision sprung from its single purpose as a company: "How can we make sharing links, videos and images to your social networks easier and more powerful?" Unlike its main competitors, Hootsuite and Sprout Social, Buffer "focus[es] on non-original content sharing, especially photos, videos and articles" states Tech Crunch. As Buffer launches its API, and attempts to make sharing easier, Wildrich stressed that Buffer aims "to build a new sharing standard...across the web."

LinkedIn Joins Twitter, Facebook in Buffer App Connections

Users of the Buffer app and Buffer API can now schedule status updates to LinkedIn, in addition to Twitter and Facebook, from a single publishing interface. Buffer, the web-based service that allows its users to write tweets and status updates ahead of time and then schedule their posts throughout the day, has extended its service to include the professional networking platform LinkedIn.