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In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.
Ever tried to sell something on the Internet and hoped that the process was simpler than what it currently is? What if selling an item on the Internet was as simple as sharing the item for sale with your friends on the social web? Gumroad, a San Francisco based startup has adopted that philosophy and wants to take the pain out of selling an item on the web and it also provides the Gumroad API for its core features.