The Latest News On The API Economy
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Latest gaming-focused API meant to help reduce the time it takes to download and install games so end users can start gameplay faster while enjoying games with smaller footprints. The Google Play Asset Deliver API is flexible, has a small footprint, and is free for developers to use.
Google has been regularly updating the Google Ad Manager API and this week brings news of additional changes. This latest update provides developers with new metrics for Programmatic Guaranteed and Preferred Deals. The company made the change to increase uniformity of reporting metrics.
Google announced that on April 1, Google Ads API will stop creation of App engagement campaigns for any app in a prohibited category. As of now, developers can create App engagement campaigns for apps in any category. The only current limitation is that prohibited category apps cannot serve ads.
Apple recently updated its App Store review guidelines and made some eye-opening changes. For example, developers can now use push notifications for advertising or marketing purposes. Though user authorization is required, this is sure to develop into a thorny issue over time.
Google has announced the release of a new iteration of the Google Ads API beta. V3 of the API introduces new ways to handle the retrieval of large scale data, new methods for creating and editing hotel pay per stay campaigns, and more.
Google surprised many when it released the first developer preview of Android 11 this week. The forthcoming new version of Android is here with loads of new and changed APIs for developers to sink their teeth into. The biggest features tackle 5G, privacy, foldables, photography and machine learning.
Google recently introduced new video ad features in the v202002 release of Google Ad Manager API. The most significant improvements include enhancements to historical reports, association between video creative and ad registries (e.g. Ad-ID or Clearcast), and metadata additions.
Yesterday, Microsoft presented a vision for dual screens. Windows 10X is Microsoft's version of Windows for a dual screen world. While the presentation was full of announcements related to dual screens, the Windows 10X emulator should be a particular interest to developers.
Google announced the complete sunset of accelerated budget delivery. Last October, Google sunsetted its use with search campaigns, shopping campaigns, and shared budgets. Now, Google is beginning to sunset its use with other campaign types. Such apps include Display, App, video campaigns and more.
It is expected that with Android 11, Google will add new App Compatibility features within developer options that will simplify the application testing process. The new features will operate on a per-app basis and display behavior changes based on API level.
Bing announced version 13 of the Bing Ads API in April of 2019. With that announcement came the warning of version 12’s demise, which was scheduled for October 31, 2019. That time has come and past. Bing is now notifying developers that all version 12 endpoints will soon return error 303.
Facebook doesn't fact check or monitor the content of political ads. Instead, the company offers Facebook Ad Library, Ad Library Report, and the Ad Library API so researchers can study how users are targeted on Facebook, and monitor Facebook Ads' impact on elections. Are the tools working?
Last year ProgrammableWeb reported changes to the Facebook Marketing API that aim to reduce discrimination in job postings, housing ads, and credit ads. This week, Facebook provided updated guidance for developers in light of these changes and the impending deprecation of v4 of the Marketing API.
Walmart has announced the Walmart Advertising Partners program, which is accompanied by a new advertising API and four initial advertising partners. The announcement of an API-driven platform provides advertisers’ more direct access to their campaigns.
Google recently made the Android Game SDK available to developers. It includes a number of libraries, as well as several API hooks, that should help game developers provide the best possible experience when it comes to gaming on mobile devices. Here’s what you need to know about the SDK.
Chrome 79 Beta includes experimental support for the Wake Lock API. Wake Lock functionality prevents an app, or certain device features, from defaulting to an energy-saving state (e.g. mobile device screen from going black). Wake Lock includes both screen lock and systems lock options.
Google announced DoubleClick Bid Manager API v1.1. Two major changes affect queries and reports methods. All other API methods remain the same in the v1.1 release. Report columns are now mapped one to one to API filters, and query/report resource responses are now paginated.
Google this week deprecated the AsyncTask API found in Android. The API, part of Android for years, helped synchronize network requests with and match them to the user interface on Android smartphones and tablets. The company did not provide a reason for deprecating the API.
Apple plans to change its Push Notification Service next year and has warned developers that now is the time to migrate to the latest version. The current build of the service will no longer support the legacy binary protocol starting in November 2020. Here's what the new version offers.
Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.