The Latest News On The API Economy
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Google announced DoubleClick Bid Manager API v1.1. Two major changes affect queries and reports methods. All other API methods remain the same in the v1.1 release. Report columns are now mapped one to one to API filters, and query/report resource responses are now paginated.
Ten APIs have been added to the ProgrammableWeb directory in categories including Translation, Human Resources, and Social. Highlights include an API to integrate with data from DaniWeb online developer community, and an API for time series data analysis. Here's a rundown of the latest additions.
Facebook introduced v5.0 of both its Graph and Marketing APIs. Most of the changes were to the Marketing API. The Marketing API includes a brand new API: the Ad Volume API. The API will help advertisers understand the number of ads they are running, and help comply with upcoming policy changes.
Facebook’s newly released update to the Messenger Platform includes new functionality, improvements to existing tools, while also deprecated legacy endpoints. Changes to the platform impact Click-to-Messenger Ads and provide new tools to encourage user engagement.
Vonage, a provider of cloud communication services, has announced a new API that is designed to provide developers with the tool necessary for creating and managing conversations across various messaging channels in real-time. The Conversation API is the latest addition to the Vonage API Platform.
Guidebook, providers of a platform for building mobile applications, unveiled an open-source API. Guidebook's API lets users extract valuable data and content that can then be pushed to custom mobile apps. A range of features, such as group discussions, social feeds, and more can be leveraged.
Instagram has announced an upcoming feature that will provide users with a simple way to manage which third-party applications have access to their personal data. The new in-app feature is expected to roll-out over the next six months and will increase visibility into how user data is being shared.
BuddyPress, provider of social network components for integration with WordPress, has recently announced the release of V5 of the popular plugin. This latest iteration includes an all-new BP REST API and a new BP Invitations API. Both new APIs aim to take full advantage of WordPress 5.0
Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.
Protected Media has moved ad fraud detection to the supply side. This eliminates the burden of traffic validation from advertisers and bakes it directly into the tech stack driving the ad marketplace. The company aims to better control ad fraud increase CPM within fraud-free marketplaces.
Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.
Facebook has made several announcements this week that will benefit developers by expanding the ways that they can reach audiences beyond the social network’s walls. The announcements include upgrades to both the Audience Network SDK and the Facebook Live API.
Google announced multiple changes to its Ads and Search APIs. In the Ads API, changes were made to prevent the same payment account applying across manager account hierarchies. In the Search APIs, certain Android appearances that are no longer available in the Console UI are no longer supported.
Facebook is pitching its Off-Facebook Activity feature as the solution to its crushed reputation over transparency and lack of user data control. But, two major questions remain. Will the feature be enough for Facebook critics? Second, what impact will the feature have on the developer community?
In March of 2019, Facebook announced changes to the company’s advertising platform, these changes aim to reduce discrimination in job postings, housing ads, and credit ads. Developers will soon be required to comply with updated Marketing API standards based on these changes.
LinkedIn added an Audience Engagement feature to its LinkedIn Partner Program. Audience Engagement allows users to discover audiences, receive content recommendations, and benchmark content against competitors. LinkedIn offers the feature through API integration with limited launch partners.
In the wheel of social media data breaches, Twitter is the latest company to apologize and vow to do better. Last week, Twitter reported that it may have inadvertently shared private data with advertising partners against the wishes of its users. Twitter will now stop sharing such data altogether.
Facebook has recently announced the release of Graph API (v4.0) and Marketing API (v4.0). The changes to these APIs are highlighted by updates to webhooks, Business Asset Groups, and ad creation and editing. Ad Insights also gains new functionality that provides more granular insight into traffic.
Online advertising can be a complicated world for developers. Luckily, ProgrammableWeb has an entire category dedicated to Advertising APIs. This article examines eleven of the most popular Advertising APIs listed on ProgrammableWeb according to website traffic from our users.
YouAppi has released its Open Measurement Software Development Kit (SDK), which is designed to make possible third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification service providers (or measurement providers) SDKs.