The Latest News On The API Economy
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Google has announced a Trust Token API. It is one of the many theorized API solutions to combat fraud in online advertising while allowing trust to propagate from web entity to web entity. The trust token API, or an alternative, is critical as Google prepares to discontinue support for cookies.
Adzerk, ad serving API provider, recently announced a number of API and SDK updates. Those included new beta tests of API features and SDKs, as well as a series of bug fixes and new product features. The company is actively soliciting participants in its API and SDK beta tests.
Amazon has upgraded the latest version of the company’s Advertising API, which will allow developers to manage campaigns programmatically. This latest version offers capabilities for automating campaign deployment while also optimizing advertising efforts.
Facebook has announced changes to the protocol for designating ads that relate to social issues, elections, or politics. These changes are intended to further bolster election integrity while also improving ad transparency. The updates will apply to the Marketing API v7.0.
Google has provided another helpful reminder that the Google Ads API beta (V1) will be sunset on July 29, 2020. The company is warning developers that if they do not migrate to a newer version of the API it may result in breaking changes for applications relying on the data.
Thirty-two APIs have been added to the ProgrammableWeb directory in categories including Data, Documents, and Financial. Highlights include an API for business records fiscalization, and API for data dashboards, and APIs from Precisely for data accuracy. Here's a rundown of the latest additions.
Supermetrics has updated its the Supermetrics API. Supermetrics has always been about extracting data from marketing and advertising platforms for use in analytical tools. The new API expands on that vision and delivers more user friendly tools and abilities for custom solutions.
Facebook has released version 7.0 of its Marketing API and Graph API. Additionally, it released version 7.0 of its Mobile SDKs and Business SDKs. As expected, these new releases include new fields and features, but also include new requirements for mobile developers. Deprecations are also planned.
Google has recently announced the release of version 3.1 of the Google Ads API Beta. Specifically, v3.1 adds support for retrieving campaign optimization scores, adds new conversion action categories, and improves support for asynchronous upload of Customer Match data and store sales data.
Google is heavily involved in combating COVID-19. But, it's also taking steps to ease the pain its developer community is feeling as a result of the pandemic. It is delaying the sunset date for the Google Ads API v1 and publishing resources to help developers navigate the current environment.
Google has announced an open beta release of an all-new Admob API. Google is providing the API specifically for application providers using AdMob, the company’s platform for promoting and monetizing mobile applications. The API provides data that more accurately mirrors the AdMob user interface.
Zoom has updated its iOS app to stop sending specific data to Facebook. Zoom's announcement came after Motherboard reported that data such as timezone, city, device details, etc. were sent to Facebook. This sharing came from Zoom's use of the Facebook SDK, which it will now stop.
Google has been regularly updating the Google Ad Manager API and this week brings news of additional changes. This latest update provides developers with new metrics for Programmatic Guaranteed and Preferred Deals. The company made the change to increase uniformity of reporting metrics.
Google announced that on April 1, Google Ads API will stop creation of App engagement campaigns for any app in a prohibited category. As of now, developers can create App engagement campaigns for apps in any category. The only current limitation is that prohibited category apps cannot serve ads.
The US Department of Health and Human Services (HHS) has finalized two rules aimed at delivering US patients better access to their own health data. Two different departments under HHS (ONC and CMS) have issued these rules, and both rules require the use of APIs for easier patient access to data.
Google has announced the release of a new iteration of the Google Ads API beta. V3 of the API introduces new ways to handle the retrieval of large scale data, new methods for creating and editing hotel pay per stay campaigns, and more.
Facebook has filed a lawsuit against OneAudience. The lawsuit alleges that OneAudience paid app developers to embed its SDK on applications that collected personal data from users on Twitter, Facebook, and Google. Facebook and Twitter both exposed the company's practices in November 2019.
Google recently introduced new video ad features in the v202002 release of Google Ad Manager API. The most significant improvements include enhancements to historical reports, association between video creative and ad registries (e.g. Ad-ID or Clearcast), and metadata additions.
Google announced the complete sunset of accelerated budget delivery. Last October, Google sunsetted its use with search campaigns, shopping campaigns, and shared budgets. Now, Google is beginning to sunset its use with other campaign types. Such apps include Display, App, video campaigns and more.
Firmex, a provider of virtual data room and secure document sharing solutions used by companies worldwide, recently announced the availability of its application programming interface (API) that enables developers to integrate their VDR with existing third-party enterprise systems.