The Latest News On The API Economy
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Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.
Facebook has made several announcements this week that will benefit developers by expanding the ways that they can reach audiences beyond the social network’s walls. The announcements include upgrades to both the Audience Network SDK and the Facebook Live API.
The Edge browser team at Microsoft says adjusting its app for devices that fold might be better handled with an API. The recommendation comes ahead of the market debut of several folding phones from Huawei and Samsung. Both phone companies have worked directly with developers to customize apps.
On the eve of watchOS 6's distribution to Apple Watch owners everywhere, Apple has warned developers for the Apple Watch to get on board with the latest SDK. After March 2020, all new apps will need to be built using watchOS 6 SDK, and must support Apple Watch Series 4 or later.
Apple has made it abundantly clear that it takes customer privacy seriously. Though the company may not always live up to its own high standards, it still often finds itself on the privacy soapbox. Now, Apple has baked a change into iOS 13 that caught several messaging apps by surprise.
Google announced multiple changes to its Ads and Search APIs. In the Ads API, changes were made to prevent the same payment account applying across manager account hierarchies. In the Search APIs, certain Android appearances that are no longer available in the Console UI are no longer supported.
Apple seeded an eighth round of betas to developers this week, bringing iOS 13 and iPadOS one step closer to public release. With Apple's annual iPhone event believed to be on deck for September 10, the new platforms should become available to regular people on or around September 17.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Voice, Mapping and Storage. Highlights include an API for managing membership subscriptions and APIs for Lambdatest cross browser testing services. Here's a rundown of the latest additions.
Facebook is pitching its Off-Facebook Activity feature as the solution to its crushed reputation over transparency and lack of user data control. But, two major questions remain. Will the feature be enough for Facebook critics? Second, what impact will the feature have on the developer community?
In March of 2019, Facebook announced changes to the company’s advertising platform, these changes aim to reduce discrimination in job postings, housing ads, and credit ads. Developers will soon be required to comply with updated Marketing API standards based on these changes.
LinkedIn added an Audience Engagement feature to its LinkedIn Partner Program. Audience Engagement allows users to discover audiences, receive content recommendations, and benchmark content against competitors. LinkedIn offers the feature through API integration with limited launch partners.
In the wheel of social media data breaches, Twitter is the latest company to apologize and vow to do better. Last week, Twitter reported that it may have inadvertently shared private data with advertising partners against the wishes of its users. Twitter will now stop sharing such data altogether.
Facebook has another data privacy scandal on its hands. This time, the problem comes from weak security practices from its Instagram app. A location-based marketing firm called Hyp3r has created a massive database of location and consumer profiling data that is largely scraped from Instagram posts.
Google has added some code to Android that suggests support for RCS may be expanded, though to what extent no one truly knows. For now, it’s clear that phone makers will gain access to a new API and, by extension, improved RCS compatibility. Third-party app writers, however, may be out of luck.
Facebook has recently announced the release of Graph API (v4.0) and Marketing API (v4.0). The changes to these APIs are highlighted by updates to webhooks, Business Asset Groups, and ad creation and editing. Ad Insights also gains new functionality that provides more granular insight into traffic.
Online advertising can be a complicated world for developers. Luckily, ProgrammableWeb has an entire category dedicated to Advertising APIs. This article examines eleven of the most popular Advertising APIs listed on ProgrammableWeb according to website traffic from our users.
YouAppi has released its Open Measurement Software Development Kit (SDK), which is designed to make possible third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification service providers (or measurement providers) SDKs.
Google this week distributed the fifth beta of Android Q. According to Google, this build is "very close" to what developers and consumers alike will see in the release of Android Q in the near future. Google is urging developers to update their apps for Android Q sooner rather than later.
Vungle recently announced the latest version of its advertising SDK. The Vungle SDK now features Cache Optimization to ensure that ads are available quicker than ever before. Further, the SDK supports the MREC ad format, which is a medium rectangle for in-app video advertisements.
Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.