The Latest News On The API Economy
Searching: No Search Term , Filtered By Category: "Advertising", Category: "Marketing", Category: "Monitoring", Category: "Words"
Campaign Monitor, the email marketing software aimed at designers, recently announced a massive API update that is sure to please developers. The changes are less of an update and more of a complete redesign from the ground up. The folks down in Sydney have gone RESTful, the new version no longer supporting SOAP. The API also added realtime tracking and integrated powerful segmentation tools.
If you are into developing word games and have been scouting around for both a word database and an API to go with to make things easier, Wordnik may just have delivered the solution for you. The online dictionary's latest version of its Wordnik API is squarely targeting word game developers by giving them additional methods that will help them find words with a great degree of control.
Twitter has been carefully rolling out its Promoted Tweets service, which it first announced in April at its Chirp conference. Now these advertisements are being included in some users' timelines on Twitter application HootSuite, according to both companies. Twitter already added Promoted Tweets to its searches.
Contactology, an Email Marketing service, has announced the release of its API. The new API Version 2 has big changes that make it more developer friendly. First, it adopts the REST style over Version 1 that was based on SOAP. It also provides data as developer-preferred JSON. The changes make the API easier to use, which is good for everyone.
Location-sharing service Foursquare was down most of Monday, apparently due to a database issue. No Foursquare website or apps were available. And with the API also down, third party applications were helpless. Yet, it's a good reminder to developers to plan for downtime and to providers to have communications in place to let others know about your service's issues when they arise.
Twitter's announced "promoted tweets", a way for businesses to send their status messages into the timelines of users who may not follow them. Many developers are wondering how it affects updates via the API--will promoted tweets show up in results from API calls?
It's a good time to be a Facebook developer, because the social network keeps adding new ways to interact with their Facebook platform. Along with the create application API we covered, there's an improved events interface and the long-awaited ads API.
Late last week we reported on Yahoo's decision to shut down two of its APIs: the Term Extraction and the Contextual Web Search (our profiles of the Yahoo Term Extraction API and the Yahoo Search API). But in response to outcry from the developer community since that announcement, it looks like Yahoo will be keeping the Term Extraction alive.
It only seems right that people blogging via Blogger would be able to take advantage of AdSense features for their blogs - both are Google products, after all. Now they can. Google has used their AdSense API to provide more built-in monetization options for its Blogger members.
The goal of HeyZap is to be the "YouTube of casual gaming" by giving site publishers a way to embed more than 6000 casual Flash games into their sites with a single embed code. Their business model (more detail from TechCrunch) is to collect revenue from ads within the games using the MochiAds ad platform and share some of that with developers. The publishers using the code don't get revenue, but get increased traffic to their sites.
As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.