The Latest News On The API Economy
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Roughly half a year after Amazon first announced API access to the machine learning technology that drives its own Amazon.com retail business, the AWS team has made Amazon Personalize generally available. In its first release, the API is open to AWS customers in the US, APAC, and EU.
This week at Facebook’s F8 developer conference, the company announced several updates, including changes to the Graph API, a new version of the Marketing API, and a new Facebook Developer Community Forum. Additionally, the company announced a new SDK to enable account verification via WhatsApp.
Facebook has been under fire to combat election interference on its platform for years. The company has addressed the issue before governments, in new features, and through new policies. This week, as EU elections loom, Facebook announced its most comprehensive plan yet. Will it work? Is it enough?
As many carriers begin to block burst SMS campaigns from short codes and toll free numbers, Bandwidth is empowering businesses with the ability to perform burst campaigns from local numbers. Using 10DLC SMS routes, Bandwidth has introduced its Local A2P API to build trust through local numbers.
Google has been at work on its replacement for the AdWords API. The Google Ads API is a more modern API that will soon have all features from the AdWords API and more. The new API just moved from beta to production ready. The beta version will sunset at the end of April 2019.
Verizon Media has developed a number of ad networks and monetization assets over the years. With a new Verizon Ads SDK, Verizon Media is looking to consolidate all of its monetization assets under a single SDK. The SDK allows for developer choice and easy integration with future opportunities.
Google is doing some work on the API that helps manage Chrome extensions. Developments over the last few weeks have shed light on what the changes mean for developers, and not everyone likes what they see. Ad blockers are at the heart of the issue and changes to the API will impact them seriously.
A Mozilla-led coalition recently penned a letter to Facebook, demanding that the company provide open access to the company’s Political Ads API. The group hopes that access to this information will allow researchers and developers to provide tools that analyze political ads served on the platform.
Salesforce has announced a set of upgrades to Commerce Cloud, the company’s cloud-based commerce solution that provides tools for building unified buying experiences across all customer touchpoints. These new tools are headlined by AI-enhanced APIs that help to encourage user engagement.
Google has added a new category of devices for targeting to the AdWords API. Connected TV allows developers to target devices connected to TVs for display and video ads. This applies to smart TVs, gaming consoles, and streaming devices such as Chromecast, Roku, and AppleTV.
ProgrammableWeb's Most Clicked, Shared and Talked About APIs of 2018: eCommerce, Marketing, and Social Media
This segment of the past year's APIs focuses on eCommerce, Marketing and Social Media. Sub categories covered here include Advertising, Content, Printing, Products, Catalogs, Subscription, Taxes, Feedback, Auctions, Shipping, Ratings, Personalization, SEO, Engagement and others.
Algolia has added a personalization feature to its search results platform and API. Personalization collects data based on user behavior and allows the developer/owner to define how such data is used. The data and definition then empower Algolia to automatically produce relevant search results.
Ten more APIs have been added to the ProgrammableWeb directory in categories including eCommerce, Auto, and Marketing. Highlights include the Sonos API for home sound automation and the Arcentry API for architectural diagram creation. Here's a look at what is new for developers.
Facebook created an API to fight abusive political ads. The Ad Archive API is being tested by a select group of researchers, academics, and publishers. Through the API, developers gain access to ad data including the ad creator, content, recipient, impressions, target demographic and more.
Facebook has added Codeless App Events to the latest version of the Facebook SDK. The new feature allows app owners to track interactions between app users with certain elements within an app (e.g. buttons, images, etc.). Codeless App Events is implemented through a visual tool to reduce coding.
Ten APIs have been added to the ProgrammableWeb directory in categories including Recommendations, Location, and Astronomy. Highlights include the new Snapchat SnapKit SDKs, Monique.io key-value storage API, and an API for filtering out profanity. Here's a rundown of the latest additions.
Rebel is known for its interactive emails. But, developers had asked for Rebel to launch an API that allowed them to build emails with JSON (same process as Rebel Actionable API) without the need for interactive functionality. In response, Rebel has launched the Rebel Lite API.
Eleven APIs have been added to the ProgrammableWeb directory in categories including Marketing, Nutrition, and Games. Highlights include an API for integrating Stratfor Worldview service, provides intelligence, predictions, and news regarding global issues. Here's a rundown of the latest additions.
Twenty APIs have been added to the ProgrammableWeb directory in categories including Marketing, Mapping, and Weather. Highlights include the GitHub Checks API, which gives developers to build solutions for continuous integration, linting and acceptance testing. Here's a look at what is new.
Episerver recently announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence. Episerver Insight allows marketers and merchandisers to track and visualize the digital behavior of both authenticated customers and anonymous visitors.