The Latest News On The API Economy
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Facebook has announced the release of Graph API v9.0 and Marketing API v9.0. These updates included several changes that require developer action in order to ensure that production applications are not interrupted. Additional updates include adjustments to Instagram Follower count metrics.
Sinch has announced the release of a new Conversation API that is designed to simplify the unification process of messaging across myriad channels and technologies. With the pandemic pushing the global workforce into remote environments communication fragmentation has increased exponentially.
Facebook has announced the launch of beta access to a new Messenger API feature which will provide support for Instagram messaging capabilities. Facebook is hoping to provide businesses with the tools necessary to improve customer satisfaction and facilitate meaningful conversations on Instagram.
The Google Ads API has been moving toward general availability over the past year, with the company committed to moving past beta as rapidly as possible. Version 5.0 of the API was announced in beta less than a month ago on August 26th, this followed quickly after version 4.0 was announced in July.
Eight APIs have been added to the ProgrammableWeb directory in categories including Payments, Names, and Monitoring. Highlights include an API for conversational AI and an API for integrating a paywall service into applications. Here's a rundown of the latest additions for developers.
Amazon has announced a new API that is intended to serve as a next-generation resource in the advancement of everything previously handled by the Amazon Marketplace Web Service (MWS) API. The new Amazon Selling Partner API (SP-API) will provide key improvements to the previous experience.
Google has announced a Trust Token API. It is one of the many theorized API solutions to combat fraud in online advertising while allowing trust to propagate from web entity to web entity. The trust token API, or an alternative, is critical as Google prepares to discontinue support for cookies.
Adzerk, ad serving API provider, recently announced a number of API and SDK updates. Those included new beta tests of API features and SDKs, as well as a series of bug fixes and new product features. The company is actively soliciting participants in its API and SDK beta tests.
Dynamic Yield, a company that offers personalization services for the marketing industry, has expanded its APIs in order to streamline server-side implementations. The company is hoping to faithfully translate its portfolio into an experience that excels in a diverse set of environments.
Amazon has upgraded the latest version of the company’s Advertising API, which will allow developers to manage campaigns programmatically. This latest version offers capabilities for automating campaign deployment while also optimizing advertising efforts.
Facebook has announced changes to the protocol for designating ads that relate to social issues, elections, or politics. These changes are intended to further bolster election integrity while also improving ad transparency. The updates will apply to the Marketing API v7.0.
Google has provided another helpful reminder that the Google Ads API beta (V1) will be sunset on July 29, 2020. The company is warning developers that if they do not migrate to a newer version of the API it may result in breaking changes for applications relying on the data.
The Display & Video 360 API, which was first announced back in March, has seen a steady flow of updates over the past several months. Google has added to those improvements with a series of new features being added to the platform.
XCM announced the launch of a new API that retrieves audit data from XCMworkflow. XCMworkflow is XCM's accounting and tax productivity product. The new API adds to XCM's portfolio of more than 50 APIs that XCM users can use to integrate with XCMworkflow and XCMscheduler products.
Supermetrics has updated its the Supermetrics API. Supermetrics has always been about extracting data from marketing and advertising platforms for use in analytical tools. The new API expands on that vision and delivers more user friendly tools and abilities for custom solutions.
Openprise today announced the availability of Openprise API Factory, the first and only solution that transforms any automated business process into a custom API with a single click, making it easy to add custom API-based services to enterprise systems without writing a single line of code.
PowerReviews today announces updates to its API, which will enable new integrations with select technology partners and improve the usability of its entire platform. The updated PowerReviews API enables turnkey integrations and provides greater data support for enterprise retailers and brands.
Facebook has released version 7.0 of its Marketing API and Graph API. Additionally, it released version 7.0 of its Mobile SDKs and Business SDKs. As expected, these new releases include new fields and features, but also include new requirements for mobile developers. Deprecations are also planned.
Google has recently announced the release of version 3.1 of the Google Ads API Beta. Specifically, v3.1 adds support for retrieving campaign optimization scores, adds new conversion action categories, and improves support for asynchronous upload of Customer Match data and store sales data.
Google recently announced the Display & Video 360 API. The API supports the company’s consolidated marketing platform and was designed to provide access to asynchronous Structured Data File (SDF) download functionality. Google has announced the first significant round of updates to this API.