The Latest News On The API Economy
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Google announced DoubleClick Bid Manager API v1.1. Two major changes affect queries and reports methods. All other API methods remain the same in the v1.1 release. Report columns are now mapped one to one to API filters, and query/report resource responses are now paginated.
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Healthcare, Cryptocurrency, and Restaurants. Highlights include an API for genotyping and an API for retrieving crime statistics and safety quality by location. Here's a rundown of the latest additions.
Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.
Protected Media has moved ad fraud detection to the supply side. This eliminates the burden of traffic validation from advertisers and bakes it directly into the tech stack driving the ad marketplace. The company aims to better control ad fraud increase CPM within fraud-free marketplaces.
Fifteen APIs have been added to the ProgrammableWeb directory in the Science, Cryptocurrency, and Financial categories, among others. Highlights include the Chooch object and facial recognition API and the Dataverse API for research data access. Here's a rundown of the latest additions.
Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.
Facebook has made several announcements this week that will benefit developers by expanding the ways that they can reach audiences beyond the social network’s walls. The announcements include upgrades to both the Audience Network SDK and the Facebook Live API.
Google announced multiple changes to its Ads and Search APIs. In the Ads API, changes were made to prevent the same payment account applying across manager account hierarchies. In the Search APIs, certain Android appearances that are no longer available in the Console UI are no longer supported.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Voice, Mapping and Storage. Highlights include an API for managing membership subscriptions and APIs for Lambdatest cross browser testing services. Here's a rundown of the latest additions.
In March of 2019, Facebook announced changes to the company’s advertising platform, these changes aim to reduce discrimination in job postings, housing ads, and credit ads. Developers will soon be required to comply with updated Marketing API standards based on these changes.
LinkedIn added an Audience Engagement feature to its LinkedIn Partner Program. Audience Engagement allows users to discover audiences, receive content recommendations, and benchmark content against competitors. LinkedIn offers the feature through API integration with limited launch partners.
Facebook has another data privacy scandal on its hands. This time, the problem comes from weak security practices from its Instagram app. A location-based marketing firm called Hyp3r has created a massive database of location and consumer profiling data that is largely scraped from Instagram posts.
Online advertising can be a complicated world for developers. Luckily, ProgrammableWeb has an entire category dedicated to Advertising APIs. This article examines eleven of the most popular Advertising APIs listed on ProgrammableWeb according to website traffic from our users.
YouAppi has released its Open Measurement Software Development Kit (SDK), which is designed to make possible third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification service providers (or measurement providers) SDKs.
Vungle recently announced the latest version of its advertising SDK. The Vungle SDK now features Cache Optimization to ensure that ads are available quicker than ever before. Further, the SDK supports the MREC ad format, which is a medium rectangle for in-app video advertisements.
Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.
"APIs are first class-products at eBay," Gail Frederick, eBay Vice President of Developer Ecosystem, commented in a recent news story. In support of this statement, eBay this week announced numerous API enhancements and brand new APIs with the intent of empowering developers.
Twelve APIs have been added to the ProgrammableWeb directory in categories including Games, Open Data, Advertising, and DevOps. Highlights include the DoorBird API for integrating applications with a video door intercom service. Here's a rundown of the latest additions for developers.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Astronomy, Backup, Advertising, and Recognition. Highlighted are three new Payments APIs including the Openbucks cash alternative payment service API. Here's a rundown of the latest additions.
Roughly half a year after Amazon first announced API access to the machine learning technology that drives its own Amazon.com retail business, the AWS team has made Amazon Personalize generally available. In its first release, the API is open to AWS customers in the US, APAC, and EU.