The Latest News On The API Economy
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Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.
Protected Media has moved ad fraud detection to the supply side. This eliminates the burden of traffic validation from advertisers and bakes it directly into the tech stack driving the ad marketplace. The company aims to better control ad fraud increase CPM within fraud-free marketplaces.
Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.
Facebook has made several announcements this week that will benefit developers by expanding the ways that they can reach audiences beyond the social network’s walls. The announcements include upgrades to both the Audience Network SDK and the Facebook Live API.
Google announced multiple changes to its Ads and Search APIs. In the Ads API, changes were made to prevent the same payment account applying across manager account hierarchies. In the Search APIs, certain Android appearances that are no longer available in the Console UI are no longer supported.
Online advertising can be a complicated world for developers. Luckily, ProgrammableWeb has an entire category dedicated to Advertising APIs. This article examines eleven of the most popular Advertising APIs listed on ProgrammableWeb according to website traffic from our users.
YouAppi has released its Open Measurement Software Development Kit (SDK), which is designed to make possible third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification service providers (or measurement providers) SDKs.
Vungle recently announced the latest version of its advertising SDK. The Vungle SDK now features Cache Optimization to ensure that ads are available quicker than ever before. Further, the SDK supports the MREC ad format, which is a medium rectangle for in-app video advertisements.
Primis hit the Israeli web video market with its video discovery unit launched in 2018. The company has now expanded the usefulness of its platform with new API capabilities. The API features allow publishers to track and engage with viewers based on events like clicks, impressions, etc.
Rewards programs can increase brand loyalty, customer satisfaction, and company profits. In this article we highlight ten popular Rewards APIs that can be found in the ProgrammableWeb directory in which developers could tap into to reward application users and increase engagement.
Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.
Twelve APIs have been added to the ProgrammableWeb directory in categories including Games, Open Data, Advertising, and DevOps. Highlights include the DoorBird API for integrating applications with a video door intercom service. Here's a rundown of the latest additions for developers.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Astronomy, Backup, Advertising, and Recognition. Highlighted are three new Payments APIs including the Openbucks cash alternative payment service API. Here's a rundown of the latest additions.
Twenty-one APIs have been added to the ProgrammableWeb directory in categories including Rewards, Air Travel, and Science. Highlights include flydubai APIs and the ECart API for connecting to every eCommerce cart via one integration. Here's a rundown of the latest additions.
This week at Facebook’s F8 developer conference, the company announced several updates, including changes to the Graph API, a new version of the Marketing API, and a new Facebook Developer Community Forum. Additionally, the company announced a new SDK to enable account verification via WhatsApp.
Facebook has been under fire to combat election interference on its platform for years. The company has addressed the issue before governments, in new features, and through new policies. This week, as EU elections loom, Facebook announced its most comprehensive plan yet. Will it work? Is it enough?
Google has been at work on its replacement for the AdWords API. The Google Ads API is a more modern API that will soon have all features from the AdWords API and more. The new API just moved from beta to production ready. The beta version will sunset at the end of April 2019.
Verizon Media has developed a number of ad networks and monetization assets over the years. With a new Verizon Ads SDK, Verizon Media is looking to consolidate all of its monetization assets under a single SDK. The SDK allows for developer choice and easy integration with future opportunities.
Google is doing some work on the API that helps manage Chrome extensions. Developments over the last few weeks have shed light on what the changes mean for developers, and not everyone likes what they see. Ad blockers are at the heart of the issue and changes to the API will impact them seriously.
Amazon has announced the launch of Amazon Moments, a cross-platform marketing service that allows developers to encourage user engagement by offering real-life rewards for completion of specific actions. The new service provides a simple solution for companies hoping to run a rewards program.