The Latest News On The API Economy
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Twenty-one APIs have been added to the ProgrammableWeb directory in categories including Rewards, Air Travel, and Science. Highlights include flydubai APIs and the ECart API for connecting to every eCommerce cart via one integration. Here's a rundown of the latest additions.
This week at Facebook’s F8 developer conference, the company announced several updates, including changes to the Graph API, a new version of the Marketing API, and a new Facebook Developer Community Forum. Additionally, the company announced a new SDK to enable account verification via WhatsApp.
Facebook has been under fire to combat election interference on its platform for years. The company has addressed the issue before governments, in new features, and through new policies. This week, as EU elections loom, Facebook announced its most comprehensive plan yet. Will it work? Is it enough?
Google has been at work on its replacement for the AdWords API. The Google Ads API is a more modern API that will soon have all features from the AdWords API and more. The new API just moved from beta to production ready. The beta version will sunset at the end of April 2019.
Verizon Media has developed a number of ad networks and monetization assets over the years. With a new Verizon Ads SDK, Verizon Media is looking to consolidate all of its monetization assets under a single SDK. The SDK allows for developer choice and easy integration with future opportunities.
Google is doing some work on the API that helps manage Chrome extensions. Developments over the last few weeks have shed light on what the changes mean for developers, and not everyone likes what they see. Ad blockers are at the heart of the issue and changes to the API will impact them seriously.
Amazon has announced the launch of Amazon Moments, a cross-platform marketing service that allows developers to encourage user engagement by offering real-life rewards for completion of specific actions. The new service provides a simple solution for companies hoping to run a rewards program.
A Mozilla-led coalition recently penned a letter to Facebook, demanding that the company provide open access to the company’s Political Ads API. The group hopes that access to this information will allow researchers and developers to provide tools that analyze political ads served on the platform.
Google has added a new category of devices for targeting to the AdWords API. Connected TV allows developers to target devices connected to TVs for display and video ads. This applies to smart TVs, gaming consoles, and streaming devices such as Chromecast, Roku, and AppleTV.
ProgrammableWeb's Most Clicked, Shared and Talked About APIs of 2018: eCommerce, Marketing, and Social Media
This segment of the past year's APIs focuses on eCommerce, Marketing and Social Media. Sub categories covered here include Advertising, Content, Printing, Products, Catalogs, Subscription, Taxes, Feedback, Auctions, Shipping, Ratings, Personalization, SEO, Engagement and others.
Ten APIs have been added to the ProgrammableWeb directory in categories including Air Travel, Payments, and Passwords. Featured today is an API that enables applications to send passwords via text message and an API to analyze sentiment in social posts. Here's a rundown of the latest additions.
Facebook created an API to fight abusive political ads. The Ad Archive API is being tested by a select group of researchers, academics, and publishers. Through the API, developers gain access to ad data including the ad creator, content, recipient, impressions, target demographic and more.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.
Ten APIs have been added to the ProgrammableWeb directory in categories including Recommendations, Location, and Astronomy. Highlights include the new Snapchat SnapKit SDKs, Monique.io key-value storage API, and an API for filtering out profanity. Here's a rundown of the latest additions.
Fourteen APIs have been added to the ProgrammableWeb directory in categories including Nature, WebRTC, Games, and Insurance. Today's highlights include an API for corporate rewards gift cards and an API for Real Estate price valuation. Here's a rundown of the latest additions
Previously we looked at APIs that readers follow the most using our tracking functionality. This time we measured the APIs readers show interest in by counting the number of times a user clicks an outbound link to a provider's site. This is a metric that may better signal developer interest.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Mapping and Location APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."