The Latest News On The API Economy
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Google has added a new category of devices for targeting to the AdWords API. Connected TV allows developers to target devices connected to TVs for display and video ads. This applies to smart TVs, gaming consoles, and streaming devices such as Chromecast, Roku, and AppleTV.
ProgrammableWeb's Most Clicked, Shared and Talked About APIs of 2018: eCommerce, Marketing, and Social Media
This segment of the past year's APIs focuses on eCommerce, Marketing and Social Media. Sub categories covered here include Advertising, Content, Printing, Products, Catalogs, Subscription, Taxes, Feedback, Auctions, Shipping, Ratings, Personalization, SEO, Engagement and others.
Ten APIs have been added to the ProgrammableWeb directory in categories including Air Travel, Payments, and Passwords. Featured today is an API that enables applications to send passwords via text message and an API to analyze sentiment in social posts. Here's a rundown of the latest additions.
Facebook created an API to fight abusive political ads. The Ad Archive API is being tested by a select group of researchers, academics, and publishers. Through the API, developers gain access to ad data including the ad creator, content, recipient, impressions, target demographic and more.
Ten APIs have been added to the ProgrammableWeb directory in categories including Recommendations, Location, and Astronomy. Highlights include the new Snapchat SnapKit SDKs, Monique.io key-value storage API, and an API for filtering out profanity. Here's a rundown of the latest additions.
Previously we looked at APIs that readers follow the most using our tracking functionality. This time we measured the APIs readers show interest in by counting the number of times a user clicks an outbound link to a provider's site. This is a metric that may better signal developer interest.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Mapping and Location APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
Developed app markets are increasingly saturated making it harder than ever to stand out. Localizing your app abroad - whether just a translation or a full app overhaul - could be the difference between its global success or failure. So what should you consider if you want to localize right now?
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Writing, Animation, and Financial. Featured APIs today include two APIs for retrieving cryptocurrency data, an API for analyzing ad blocking repercussions, and an API for finding parking spots.
MuleSoft has announced the release of version 4.0 of API console, their open source API documentation tool that generates web documentation based on RAML documents. It can be run as a standalone web application or integrated into your own website. This article looks at the release highlights.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Internet of Things, Engagement, Chat, and Jobs. Highlights today include an API that can enable apps to monitor air quality and an API that can enable apps to count people. Here's a look at what is new.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.