The Latest News On The API Economy
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Earlier this month, Microsoft announced the rebranding of Microsoft Advertising adCenter to Bing Ads and introduced the Yahoo! Bing Network.
Involver launched its Engagement Optimization API last week (read the official release here). Partners are utilizing the API to "optimize their ad spend on social in the way they've been doing across the web for a long time." Although advertising across social networks has been deployed for quite some time, advertisers have had limited tools to track engagement. Facebook Insights is probably most commonly used to analyze social data. When users have required deeper analysis, the advertisers were forced to use highly custom integrations.
Citysearch is an easy way to find the best of anything in your city. The company, based in West Hollywood, was founded in 1995 and now covers over 75,000 locations nationwide. Using their online search tool you can search for your city and return results ranging from recommended restaurants to recommended hotels. This online aggregate of local listings content and advertisers allows developers to tap into a massive site monetization resource. The CityGrid Advertising API makes all of CitySearch’s content available to other websites, provides simple ‘pay-per-click’ monetization options to users.
Our API directory now includes 112 advertising APIs. The newest is the TagLabs ActiveTag API. The most popular, in terms of mashups, is the Google AdSense API. We list 74 Google AdSense mashups. Below you'll find some more stats from the directory, including the entire list of advertising APIs.
Each of Google's 95 APIs has employees to support it. So, we're used to seeing tutorials from Googlers about this API or that. Last week the search giant did something different. In a series of posts, Silvano Luciani wrote a series of posts showing how the Google Chart API can help make sense of data from the Google AdSense API.
One of Google's oldest APIs--and the one most closely aligned with how the company makes money--will disable old versions of the Google AdWords API at the end of February. If you're using an app to enable keyword buys, or are using the API directly yourself, you'll want to make sure you're using v201109.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.
Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.
Changes to an API Terms of Service (TOS) are an inevitable part of API operations, and as API owners work to evolve their APIs, changes can often be at odds with the community. As some API seem to struggle with the best way to update, Google's approach appears to be more balanced. Google just updated its TOS for Google Earth and its popular Google Maps API.
There are a number of advertising networks available for mobile applications, but game company Tap Me is creating one specifically for game developers. Tap Me has launched its iPhone SDK today, with plans to support other platforms soon, including a generic API that will allow developers full control of how advertisements are included in their games. Rather than simply provide display advertising, Tap Me ties the ads into in-game actions, with brands able to be integrated deeper into games.
CityGrid Media, the company behind local mainstay CitySearch, has announced a new version of its CityGrid API. The service offers developers new access to content, as well as new ways to monetize whatever integrations they might build. The new API provides features now synonymous with local services, such as business listings and coupons. And CityGrid is sharing revenues with developers.
Twitter has been carefully rolling out its Promoted Tweets service, which it first announced in April at its Chirp conference. Now these advertisements are being included in some users' timelines on Twitter application HootSuite, according to both companies. Twitter already added Promoted Tweets to its searches.
Twitter's announced "promoted tweets", a way for businesses to send their status messages into the timelines of users who may not follow them. Many developers are wondering how it affects updates via the API--will promoted tweets show up in results from API calls?
It's a good time to be a Facebook developer, because the social network keeps adding new ways to interact with their Facebook platform. Along with the create application API we covered, there's an improved events interface and the long-awaited ads API.
It only seems right that people blogging via Blogger would be able to take advantage of AdSense features for their blogs - both are Google products, after all. Now they can. Google has used their AdSense API to provide more built-in monetization options for its Blogger members.
The goal of HeyZap is to be the "YouTube of casual gaming" by giving site publishers a way to embed more than 6000 casual Flash games into their sites with a single embed code. Their business model (more detail from TechCrunch) is to collect revenue from ads within the games using the MochiAds ad platform and share some of that with developers. The publishers using the code don't get revenue, but get increased traffic to their sites.
As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.