The Latest News On The API Economy
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Facebook created an API to fight abusive political ads. The Ad Archive API is being tested by a select group of researchers, academics, and publishers. Through the API, developers gain access to ad data including the ad creator, content, recipient, impressions, target demographic and more.
Ten APIs have been added to the ProgrammableWeb directory in categories including Recommendations, Location, and Astronomy. Highlights include the new Snapchat SnapKit SDKs, Monique.io key-value storage API, and an API for filtering out profanity. Here's a rundown of the latest additions.
Twenty-Two APIs have been added to the ProgrammableWeb directory in categories including SEO, Sports, Background, and Messaging. Highlights include several APIs for integrating with Cryptocurrency exchange services and several Google APIs. Here's a rundown of the latest additions.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Writing, Animation, and Financial. Featured APIs today include two APIs for retrieving cryptocurrency data, an API for analyzing ad blocking repercussions, and an API for finding parking spots.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
Today Smaato, a global advertising platform for mobile publishers and app developers, announced an enhancement to its SPX publisher platform. Mobile publishers and app developers using Smaato to monetize their apps and mobile websites can access the platform through an easy-to-use API.
In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.
A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
Daily API RoundUp: SemaMediaData, Kloudless, StarCraft2, Enchant, FeedSyndicate, Todoist, Ring Central
We've added seven APIs to the ProgrammableWeb directory in categories such as Advertising, Games, Customer Service, and Stocks, among others. Also added to the directory were SDKs for Todoist and Ring Central. Here, we summarize the new additions and how they can assist developers.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.