The Latest News On The API Economy
Searching: No Search Term , Filtered By Category: "Advertising", Category: "Location", Category: "Marketing", Category: "Mobile", Category: "Notifications"
Three months after its initial launch, much-talked-about data portability service Gnip has released version 2.0 of its API, as well as the first glimpse of a business model. As we covered back in March, Gnip's goal is to "connect Data Consumers to Data Publishers in a low-latency, highly-scalable standards-based way." Gnip is a sort of proxy that makes data from diverse Publishers--services like Delicious or Twitter, which create activity content--available in a unified format, and notifies Consumers--like FriendFeed or Plaxo--via a push interface when new data is available. The new version of the API adds full data delivery, XMPP support, and advanced data filtering.
Yammer, a microblogging-for-business site and winner of the top prize at the recent TechCrunch50 conference, has released an API to allow developers to build their own applications around the service (Yammer API profile). Created by the people behind genealogy site Geni, Yammer has taken the tried and tested Twitter model, which asks users to answer the question "What are you doing?" in 140 characters or less, and adapted it for businesses, turning the question into "What are you working on?"
Skydeck announced their new APIs, with the objective of enabling developers to create applications that integrate personal cell phone data into their daily online experience, including email and calendars, Facebook, MySpace, and Salesforce. "Very few developers have ever had the chance to work with cell phone data, so we're excited to see what people come up with."
As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.
Micro-commerce is an emerging global trend, from the microcredit pioneered by Nobel Prize winner Muhammad Yunus, to micropayment systems offered by companies like ZayPay. ZayPay is used for payments for online services, game sites, dating sites, and others. And now they have an API.