The Latest News On The API Economy
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Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
As we inch closer to the end of the week it’s time to bring you a review of the stories we couldn’t cover with a look at what is going on in the world of APIs. This time we look at the Optimizely Event API, MeaningCloud's new APIs and Voximplant's Web SDK now including support for Safari.
As part of the series on getting the most ROI out of your API, this case study shows how Intercom grew its developer program by tracking key indicators across a range of business goals — platform reach, developer engagement, financial impact — that aligned with their API strategy and business plan.
Deciding what metrics matter depends on the overall strategy goals and business model that aligns with your APIs. This is why defining the business model was one of the first steps in your decision series. Now we need to make sure our evaluation framework matches back up to what we set out to do.
Google has announced that Google Analytics now features a new service, the Google AMP Client ID API. The new API makes it possible for developers to analyze user experience across AMP and non-AMP pages, and provides metrics such as bounce rate, session duration, and pages per session.
We bring you a holiday edition of the API news that we weren't able to cover. Today's news includes a new version of the AWS Java SDK, Facebook offering an explanation to developers regarding a recent change to the Graph API, and extension to the Azure Text Analytics API and more.
Microsoft continued its expansion of its Graph API portfolio with multiple API announcements at its latest Build developer conference. Specific API announcements include updates to SharePoint, OneNote, Planner, and translator APIs. Additionally, new Insights APIs were announced.
Ninteen APIs have been added to the ProgrammableWeb directory in categories including Weather, Email, and News. Highlights include an API that provides access to data from the Ethiopian Movie Database, and APIs for Microsoft Office 365 integration. Here's a rundown of the latest additions.
TensorFlow, Google's machine learning software library, has reached 1.0 status and now packs support for a wider selection of APIs for ingesting and analyzing Big Data. The tool's pre-1.0 life found it helping researchers, engineers, students, and others in scouring data for patterns and insight.
Bugsee recently emerged from stealth mode with its bug reporting and crash analytics tool. Bugsee's primary advantage over most mobile app bug tools is the continuous video capture of user actions. Bugsee syncs video data with log and network data for optimal and quick crash and bug recovery.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Google has agreed to acquire the majority of Twitter's developer suite, including Fabric and Crashlytics. The goal is to ensure developers have access to the best possible tools for creating apps. Google says developers should keep their ear to the ground about potential changes.
Google added location insights to its Google My Business API. The feature allows businesses to retrieve a number of searches, views and actions about a specific business location made from Google resources (e.g. Google Search, Google Maps). Developers can aggregate data for actionable insight.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Big Data and Data Analytics APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
Location-based social media analytics company GeoFeedia attempted to abuse the public data streams it receives from other social media platforms by monitoring the public, according to documents revealed by the ACLU. This article on Techdirt discusses the issue, and how the major platforms responded.
PipelineDB recently announced Stride, a realtime analytics API. API access to powerful analytics engines delivers the potential for computers to replace the role of the data scientist. PipelineDB President, Jeff Ferguson, believes Machines Analytics may turn this potential into reality.
Tableau extended its data intelligence abilities to third party apps and services via a suite of APIs. The APIs are delivered to the developer community through Tableau 10, the company's latest platform release. From embedded analytics to web data connectors, Tableau delivers data insights to all.
PipelineDB announced a developer preview of a new realtime analytics-as-a-service API: Stride. Stride delivers high capacity, realtime analytics through a simple, straightforward API. Users need not invest in costly, cumbersome infrastructure traditionally required for high-end analytics.
This tutorial will show you how you can push data into Klipfolio from hundreds of APIs, using the Google Analytics Core Reporting API as an example. The best way to follow along with this tutorial is if you have both Google Analytics and Klipfolio accounts.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.