The Latest News On The API Economy

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Salesforce Mashes Google AdWords

Every day ProgrammableWeb has a Mashup of the Day featured on the home page and the Mashup Dashboard. Today's is a unique one in that there's a lot more money at stake than usual: it's the Salesforce for Google AdWords application which combines and Google AdWords.

Blueorganizer as Utility Mashup

At some point before long mashups will start becoming more utilitarian and less one-off novelties. Currently one of the more useful utilities built on web APIs is the blueorganizer Firefox extension from adaptiveblue (a ProgrammableWeb sponsor).

Mashup Consultants

 Model generally goes: build a few mashups of your own ("resume mashups") and then hang a shingle as a mashup expert, perhaps within some sub-specialty like Google Maps, Amazon, or eBay.